How are agencies developing their trading models in an era whenever many in the industry assert that Facebook, Google, et al. have declared war on their earlier business models, and increasing numbers of client-side marketers are contemplating taking their programmatic [...]

In an excellent panel session at this year’s ATS Singapore, ExchangeWire hosted a marketer-only discussion around the areas of technology, data and programmatic media buying. The panel, moderated by ExchangeWire’s Contributing Editor, Wendy Hogan, assembled the most progressive marketers from the [...]

In a special edition of TraderTalkTV, we feature the ad tech SaaS panel from ATS London. In a wide-ranging conversation, an expert panel that included Terry Kawaja, Founder & CEO, Luma Partners; Bill Wise, CEO, Mediaocean; and Brian O’Kelley, CEO, AppNexus, [...]

There continues to be a lot of talk around the agency’s role in programmatic buying. Some DR-focused brands are in-housing the function to sit alongside its search buying. Even big FMCGs are taking a more hands-on approach with programmatic – [...]

In this week’s TraderTalkTV episode we feature a conversation with Tim Cadogan, OpenX CEO, that took place at the recent ATS New York event. In an extensive fireside chat with ExchangeWire CEO, Ciaran O’Kane, Cadogan covers a wide variety of areas [...]

Earlier this year at ATS New York, Lauren Nemeth, chief revenue officer at URX gave a refreshingly honest keynote presentation about the reasons behind her decision to leave programmatic after spending over seven years at AppNexus and Google combined. The [...]