Scaling Success: How AI is Reshaping Publisher Deals
Peter Mason, illuma CEO, looks at how AI is reshaping publisher deals. He expands on how advertisers can find new audiences at scale, contextual AI, and the future of deal-making. [...]
Digest: CMO and Execs Exit The Trade Desk; BBC Studios Launches Airline Streaming; Tesco Media Introduces Premium Video Ads
In today’s Digest we discuss a leadership shakeup at The Trade Desk as its CMO and other executives depart, BBC Studios rolling out an airline streaming platform, and Tesco Media pushing into video ads to blend storytelling with shoppable moments.
Silverpush’s Paul Briggs on Navigating YouTube and Using Contextual to Regain Visibility and Control
Paul Briggs, managing director EMEA at contextual intelligence platform Silverpush, takes a dive into contextual. He expands on why video is the funnel, how advertisers can navigate complex user journeys [...]
