With the recent news of Yahoo UK MD James Wildman’s departure followed just ten days later with the news of his successor Stuart Flint’s imminent defection to Microsoft, it’s been a rocky start to the year for Yahoo. A Yahoo [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Criteo issues first quarterly earnings post-IPO In its first financial filing since it launched its initial public offering (IPO) last year, France-based Crieo reveald its closed 4Q [...]

Takako Elliot, Mindshare's client director; and Malcolm Murdoch, Mindshare, director of digital data and performance, discuss big data, its potential, possible deficits introduced by the emergence of mobile, plus how attempts to overcome them can lead to a potential backlash [...]

The race to woo further lucrative brand advertising budgets to programmatic channels continues to heat up, with Google striking a deal with ComScore to improve real-time campaign measurement data, as the resurgent AOL commits to opening more premium ad inventory [...]

What will it take to win in 2020? Looking six years into the future of digital media is no easy task, argues Scott Ferber, Videology, CEO. Three years ago, who could have predicted that 40% of all US brands would use [...]

Ad Tech providers and publishers including AOL, Google, Conde Nast and Forbes, have jointly told advertisers: “It’s time to improve your mobile advertising,” calling on them to back the HTML5 web standard. The call was made today (10 February) via an [...]

Robert Webster, Crimtan chief product officer, dissects one of the buzz phrases of the moment, and discusses how big data can be used in a transformative way. For the last few years people have been talking a lot about big [...]

We have yet to put our ATS event calendar live for the year so we felt it we'd better to inform our global readership of some key dates to lock down. Ad Trader Conference, Tuesday, April 08 First up will be our [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Google Settlement Ends Three-Year Legal Dispute Google has succumb to pressure from the European Commission, agreeing to give rivals’ links the same prominence as its own in [...]

With Mobile World Congress on the horizon, anticipation and debate over of just exactly what role mobile devices can play/deliver in the advertising industry is rampant. But as documented by ExchangeWire, it is far from fait accompli. Martin Kogan, [...]