It’s been a busy week for ad tech, with no short supply of major announcements, quite fitting given that it was Advertising Week Europe, where programmatic trading, was described as “the prettiest girl at the ball” by its organisers. ExchangeWire [...]

With 33% of German consumers choosing not to engage with a website over privacy concerns, Ken Parnham, managing director, EMEA for TRUSTe, explains just how serious an issue privacy is in Europe’s biggest untapped market. With the increase of programmatic [...]

Dunnhumby announced today that it is acquiring Sociomantic for a rumoured $200 million dollars. It is one of the biggest ad tech M&A deals in Europe's history, and is likely to spark a huge series of acquisitions as first party data [...]

The following is an unabridged version of an editorial written by ExchangeWire CEO, Ciaran O'Kane, for the Advertising Week Europe newspaper. Ad Week Europe, at its core, is a celebration of advertising - and the power of engagement. The creative [...]

It is the last day of Advertising Week Europe tomorrow - and I will be chairing a panel around native advertising. Having endured the likes of James Corden and Idris Elba as poor warm-up acts, you will finally get to see [...]

'Fragmentation Feeds The Need For Automation', that was pretty much the message here. The mobilisation of consumers, cross-device targeting, wearable tech, these are all key trends at Ad Week Europe currently being hosted in London. Here the ad tech [...]

The Rubicon Project announced today it will IPO on the NYSE under the ticker RUBI. It will initially offer 6.8 million shares at a price of $15 to the public. The IPO comes after speculation that the Californian-based ad tech [...]

Rebecca Muir, Quantcast, product marketing lead, shares some of her insights on how the worlds of programmatic display and search are starting to merge. Not so very long ago, display marketers and search marketers were typically very different people and [...]

AppNexus has taken 2014’s Ad Week Europe to unveil its latest partnership with research body Warc, as it aims to position itself at the vanguard of increased investment in programmatic by brand-side advertisers. Speaking at the Ad Week Europe conference, hosted [...]

Ahead of next week's Ad Trader Conference in Berlin, Jeff Green, The Trade Desk, CEO and co-founder, share his views on how adoption of programmatic trading in Europe could outpace its uptake in the US.