In a recent post in this publication, fundamental questions were raised on the role and prospect for increased ad viewability in our industry. I’d argue that the nature of our medium makes it likely that viewability will become a key [...]

If News Corporation launching its own global ad exchange is anything to go by, it would appear that publishers are finally waking up to the power of their own data and the monetary value of using that data in the [...]

Turn breaks down by fractions of a second how long each step of serving an ad takes, showing how lightning-fast the process is.

Now a week out from the major IPO that serves as proof positive that the retargeting category is ‘all grown up’,let’s take some inventory on how far we’ve come. I, as most of you reading this, remember the early days. [...]

According to an AdEx Benchmark 2012 study, published by IAB Europe, Russia ranks fourth in Europe in terms of its online advertising market (€1.6 billion in 2012). The Russian market has grown at an impressive annual rate of 34%. The [...]

Digital advertising spend figures for the UK paint an attractive picture of an industry now worth more than £3 billion. As consumer appetite for video content across multiple devices grows, advertisers are showing mounting confidence in online video as an [...]

Maybe it’s not exactly what they had in mind, but we can take some inspiration from Dire Straits when thinking about how to measure and optimise online advertising. Basically, you shouldn’t have to pay for what’s already yours. As more [...]

Videology has compiled their research from Q3 in this infographic illustrating who's advertising with online with video by category, and to which sites they're gravitating. The study also looks at user engagement across multiple categories, broken down by view completion [...]

When Gene Amdahl left IBM and founded Amdahl Corporation to sell mainframe computers in 1970, he predicted that his former employer would attempt to diminish his market credibility using a marketing effort he called "Fear, Uncertainty, & Doubt" or FUD. [...]