There has been much debate about the imminent ad tech crash. Some say there is too much VC money, flooding the ecosystem. Others say there are too many point solutions struggling to scratch a living with unsustainable businesses. So how [...]

The rate of growth in Southeast Asia at the moment is some of the strongest in APAC. ExchangeWire caught up with Jordan Khoo, Regional Vice President of APAC at MediaMind, to discuss the state of evolution in Southeast Asia and [...]

Big publishers have generally been a bit slow to the mobile party, hence mobile has grown out in a distinct and rather fragmented manner. Media consumption has been fractured across all sorts of smaller social networks and mobile sites that [...]

"The more things change, the more they stay the same". So said novelist and journalist Jean-Baptiste Alphonse Karr (albeit in French), highlighting, of course, that as tumultuous as times are, nothing really changes. He probably wasn’t talking about the world [...]

Nitin Chowdhary is Business Head & Vice President at PrecisionMatch (SVG Media). Here he discusses the roll out of SVG's new personalised trageting solution in the region, as well as developing trends in the APAC display marketplace. Why did SVG decide [...]

As current advertising technologies such as cookies and unique device identifiers (UDIDs) lose their effectiveness and are being scrutinised for their consumer privacy compliance, digital marketers are looking for alternatives. Here James Lamberti, General Manager and Vice President at AdTruth, [...]

The SafeFrames initiative is interesting because it emphasises that viewability is a very important topic. It shows that the industry is ready to make very important efforts to insure that ad-viewability will be correctly measured. Correctly means, "so robustly that [...]

Tinkoff Digital, the newly-launched digital ad solution provider, is announcing that it is a rolling out a DSP for the Russian market. DataMind will be Tinkoff Digital's first product launch in the market. The new solution is aimed squarely at Russsia's [...]

The challenges of developing an industry standard for ad viewability rages on. The IAB (amongst other bodies) have attempted to bring some order to this via the Safe Frame initiative. ExchangeWire recently caught up with some of more progressive vendors [...]