Interactive Media, one the top two sales houses in Germany, has entered into a partnership with AppNexus, to power its new new "Premium Publisher Platform". ExchangeWire understands that the deal will focus primarily around the ad serving of all of [...]

Facebook announced two weeks ago they are now making their new mobile app install ads available to all developers. Early numbers from their beta launch back in August saw partners were able to reach a more relevant audience to drive [...]

The adoption of real-time advertising in the UK and Europe is becoming mainstream. Effective real-time bidding (RTB) campaigns have been running at scale for a number of years, however this buying method is now the first choice for online performance [...]

One student says to the other, “I used to think correlation inferred causality. Then I took a stats course and now I don’t.” “Great, so the course helped,” the other replied. “Well, maybe.” Everyone loves a good stats joke, right? The fact that correlation [...]

Damian Scragg, Managing Director for Evidon UK discusses the ePrivacy Directive, what impact the European initiative will have on the APAC region and what's in store for mobile privacy. Evidon’s ad and site notice is now available in 40 countries and [...]

ExchangeWire is proud of another stellar event with ATS Paris, featuring the best and brightest of the driving force in French digital advertising. Here's a quick summary of the day in case you weren't able to make it or you [...]

Much has been said recently about Google’s new foray into tag management. As ExchangeWire rightly speculated earlier this month, the launch of Google Tag Manager is further evidence of Google adding more stickiness to its offering. You can see why [...]

Specialising in digital media since 1996, Hi-Media has grown considerably over the years, now boasting an R&D team of 100 engineers and IT specialists. A year after the announcement of their automated marketplace at ATS London 2011, CEO Cyril Zimmermann [...]

European SSPImprove Digital has signed a strategic agreement with Swiss-based PubliGroupe, a provider of marketing and media sales services. PubliGroupe acquires 85% of the Improve Digital shares, fueling Improve Digital’s international expansion and technology development. The company will operate as [...]