Deutsche Post DHL Buys IntelliAd To Ramp Up Its Adtech Business Originally reported on TechCrunch Some more consolidation in the adtech space: the German logistics, communications and postal giant Deutsche Post DHL has acquired IntelliAd, a German online marketing agency that specialises [...]

Ros Allison is a Director at Vivaki. Here she discusses Vivaki's cross-platform approach in the APAC marketplace, AOD’s multi platform addressability and the growth of the data-driven market in the region. You’ve recently launched a world first offering in the addressable [...]

Rhys McLachlan is Head of Corporate & Business Development (UK) Videology Group/TidalTV. Here he discusses the emergence of connected TV and its likely implications for the online advertising space. The annual nerd-fest migration to Las Vegas in early January to attend [...]

Turn Cloud Marketing Platform Expands Mobile Advertising Features Turn expanded last week the cross-channel capabilities of its Cloud Marketing Platform with the introduction of new mobile advertising features in Turn Campaign Suite and dedicated support for mobile advertising campaigns in the [...]

Infectious Media today released its Insight Report looking into the Spring 2012 online advertising trends. It details how advertising prices through the RTB ad-exchanges are shifting across Europe, in addition to other trends impacting online advertisers. The report offers opinions [...]

ExchangeWire can announce that the IPA, the professional body for advertising, media and marketing communications agencies in the United Kingdom, is supporting this year's ATS London, as marketers and agencies get to grips with the data-driven advertising space. The IPA represents [...]

ExchangeWire Joins Maxifier for Ad Technology Event in Japan Following the launch of its Japan office in May, Maxifier, a global leader in inventory revenue optimisation technology, has announced details of its inaugural event in Tokyo: Chaos Clear. This event will [...]

Yahoo! is in selling mode. We have seen numerous stories this week (usually spectacularly misinformed pieces) about Yahoo's intention to spin off its ad technology business. This has prompted the likes of Adweek, AllthingsD and Business Insider to ponder over [...]

Wayne Blodwell is the Client Digital Partner at Universal McCann. Here he examines why digital display should be an "Always On" channel. Many advertisers have seen an improvement in performance against their previous display buying since the adoption of real time [...]