TraderTalk: Thomas Mendrina, Country Manager DACH at AdMeld, Discusses The German Supply-Side & The German Sales House Strategy Around Programmatic Buying
The Ad Trader Confernece is taking place on Thursday, April 19 - and it is shaping upto be the biggest event yet in Germany on the emerging data-driven display space. In the run-up to the event, ExchangeWire is sitting down [...]
TraderTalk: Thomas Mendrina, Country Manager DACH at AdMeld, Discusses The German Supply-Side & The German Sales House Strategy Around Programmatic Buying
The Ad Trader Confernece is taking place on Thursday, April 19 - and it is shaping upto be the biggest event yet in Germany on the emerging data-driven display space. In the run-up to the event, ExchangeWire is sitting down [...]
YieldLab Opens Up Premium German Sales House Inventory To International Demand
Turn has announced a strategic partnership with Hamburg-based SSP Yieldlab to provide global advertisers with access to top premium German publishers and media houses. Turn is the first international DSP to successfully integrate with German premium publisher yield management specialist, Yieldlab. Yieldlab [...]
Guy Cookson, Azullo Co-Founder, Discusses The Respond Solution For Publishers And How It is Attempting To Address "Banner-Blindness"
Guy Cookson is Co-founder of Azullo, an advertising solutions provider based in London. Here Cookson discusses Azullo's flagship product, Respond, how it is addressing "banner-blindness", its penetration in the market, and the potential up-side for publisher clients. Your company, Azullo, launched [...]
TraderTalk: Christian Mueller Founder & Managing Director, metrigo GmbH, Speaks About The Buy-Side Opportunity In The German Market
The Ad Trader Confernece is taking place on Thursday, April 19 - and it is shaping upto be the biggest event yet in Germany on the emerging data-driven display space. In the run-up to the event, ExchangeWire is sitting down [...]
TraderTalk: Christian Mueller Founder & Managing Director, metrigo GmbH, Speaks About The Buy-Side Opportunity In The German Market
The Ad Trader Confernece is taking place on Thursday, April 19 - and it is shaping upto be the biggest event yet in Germany on the emerging data-driven display space. In the run-up to the event, ExchangeWire is sitting down [...]
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