Gustav Von Sydow, CEO & Co-Founder, Burt, discusses the company's brand analytics tool as well as trends in the Scandinavian display market. Von Sydow is speaking at the upcoming ATS Stockholm event on May 24. Tickets are now available to [...]

Adfonic Releases Latest SDK for iOS and Android Global mobile advertising marketplace Adfonic, announced last week the availability of the Adfonic SDK Version 2.0 for iOS and Android. The newly available SDK is compliant with the IAB’s MRAID (Mobile Rich Media [...]

Wes Biggs is the Co-Founder and CTO of Adfonic. Here he discusses up the latest developments in the UDID changes - and what it means for the mobile ad industry. The evolving changes to the iOS application ecosystem, and concerns over [...]

ATS Stockholm is the first full-day conference on data-driven advertising in the Nordics. The event takes place on Thursday, May 24 in Stockholm. A number of speakers have already been named and the full agenda will be released next week. [...]

Stuart Spiteri is Chief Operating Officer at News Digital Media - and worked previously at Google as the head of platforms for Japan and Asia-Pacific. Here he discusses his new role at one of Australia's biggest publishers, the challenges/ opportunities [...]

The PostView is a new column written by senior execs working in the European online advertising industry. News of the recent Peer 39 exit could well serve as a wakeup call to ad tech land. Some have become more realistic around [...]

ATC Hamburg Wrap-Up by Improve Digital The Ad Trader Conference, a German-focused conference on the emerging data-driven and automated display marketplace, was held last week in Hamburg. The joint venture between ExchangeWire and Adzine was a great success attracting many international [...]

MediaMath Makes In-Roads Down Under MediaMath, a leading DSP, announced last week that it has expanded into Australia via a partnership with Australian technology company, Kinected Corp. As part of the move, Kinected has struck a licensing agreement with MediaMath to oversee [...]

Adam Jablonski is Founder and CEO from Epom. Here he discusses some key trends around mobile ad serving - and what advertisers are looking for in the mobile ad channel. The mobile ad industry is now experiencing colossal growth - sustained [...]

ExchangeWire is announcing today that Paul Silver is joining as Chief Strategy Officer. Paul was the Head of Product, AOD, VivaKi Nerve Centre, UK, and has worked in a number of key roles within the online advertising industry over the [...]