TraderTalk: Thomas Mendrina, Country Manager DACH at AdMeld, Discusses The German Supply-Side & The German Sales House Strategy Around Programmatic Buying
The Ad Trader Confernece is taking place on Thursday, April 19 - and it is shaping upto be the biggest event yet in Germany on the emerging data-driven display space. In the run-up to the event, ExchangeWire is sitting down [...]
TraderTalk: Thomas Mendrina, Country Manager DACH at AdMeld, Discusses The German Supply-Side & The German Sales House Strategy Around Programmatic Buying
The Ad Trader Confernece is taking place on Thursday, April 19 - and it is shaping upto be the biggest event yet in Germany on the emerging data-driven display space. In the run-up to the event, ExchangeWire is sitting down [...]
YieldLab Opens Up Premium German Sales House Inventory To International Demand
Turn has announced a strategic partnership with Hamburg-based SSP Yieldlab to provide global advertisers with access to top premium German publishers and media houses. Turn is the first international DSP to successfully integrate with German premium publisher yield management specialist, Yieldlab. Yieldlab [...]
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