Concerns about agency transparency remain at the forefront of advertiser thinking according to a new survey conducted by the World Federation of Advertisers and the Festival of Media. The issue of transparency in media trading will feature strongly on the [...]

The PostView is a new column written by senior execs working in the European online advertising industry. It is fair to say there has been some fanfare recently around comScore’s attempts to bring digital metrics into the 21st Century. Or is [...]

Scott Meyer is the CEO of Evidon. Here he discusses the EU directive - and the effect it will have on the German privacy law. This article originally appeared in Adzine.de. So where is the big, bad, ePrivacy Directive that we’ve [...]

Online Gaming Company, Spil Games, Explores The Revenue Opportunities Around RTB Spil Games is a global online casual gaming network, with 2.23 million unique visitors and 170 million impressions per month in Germany. The company, headquartered in Hilversum, the Netherlands, are [...]

Adam Jablonski is Founder and CEO from Epom. Here he discusses some key trends from the Polish online ad market, and how the mobile and automated channels are attracting budget in one of Europe's fastest growing markets. Poland has been at [...]

PubliGroupe forms partnership with MediaMath PubliGroupe, a Swiss-based provider of marketing and media sales services, signed a joint-venture agreement last week with MediaMath. The partners have formed a new dedicated company in Berlin, Spree7 GmbH (aka LLC), to serve the markets of [...]

Infectious Media released its RTB Insight Report for the Winter period 2011/12 (December, January and February), providing an overview on buying and pricing trends across the European exchange eco-system. The report's findings are put together using aggregated and anonymised campaign [...]

Turn has announced a strategic partnership with Hamburg-based SSP Yieldlab to provide global advertisers with access to top premium German publishers and media houses. Turn is the first international DSP to successfully integrate with German premium publisher yield management specialist, Yieldlab. Yieldlab [...]