Turn has announced a strategic partnership with Hamburg-based SSP Yieldlab to provide global advertisers with access to top premium German publishers and media houses. Turn is the first international DSP to successfully integrate with German premium publisher yield management specialist, Yieldlab. Yieldlab [...]

IAB/PwC UK online ad spend Study For 2011 is out today. The big story is that digital ad spending is up £687 million on the 2010 figure, and now stands at £4.784 million. Search returned the biggest growth in all [...]

SpotXchange announced this week the launch of their new service SkipIt, which was created to address high abandonment rates in online video advertising by providing the option to skip online video ads. According to Forrester, consumers continue to gravitate toward online [...]

Guy Cookson is Co-founder of Azullo, an advertising solutions provider based in London. Here Cookson discusses Azullo's flagship product, Respond, how it is addressing "banner-blindness", its penetration in the market, and the potential up-side for publisher clients. Your company, Azullo, launched [...]

The PostView is a column written by senior execs working in the European online advertising industry. Publishers building their own bidders? Who would have thought it? For those of you who missed it, you should read Martin Van Der Meij's recent [...]

Google Dominates the Dutch Online Advertising Market An online advertising revenue of one billion euros in the Netherlands is not bad -- but an estimated half of that revenue still comes from Google. Despite stagnating economic growth, and the decline in [...]