In what's likely to be a first for any publisher globally, TMG is announcing a partnership with ClickDistrict to launch a bespoke bidder to power its Publisher Trading Desk. Here Martin Van Der Meij discusses the new solution, the [...]

Is it bad etiquette to respond such a long time after an original opinion piece? I didn’t read this too closely at the at the time but poor Paolo, our Starcom and Zenith rep, has been hassling me to take [...]

Wildfire Integrates Adaptly’s Social Advertising Technology To Optimise Engagement Wildfire, a global leader in social media marketing software, announced this week the integration of Adaptly’s social advertising and optimisation technology within the Wildfire Social Marketing Suite. Wildfire’s Marketing Suite is currently [...]

Angus McDonald, Managing Director at emerge Digital, explores why Australian publishers should follow a Darwin-esque approach to online advertising “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Charles Darwin [...]

Flexing Market Muscle: 24/7 Real Media Looks To Aggregate Dynamic Supply With New Real-Time Bidding (RTB) Offering 24/7 Real Media, WPP’s marketing technology company, announced this week the availability of real-time bidding (RTB) to UK publishers within its proprietary ad management [...]

Emma Wilson is Managing Director at Harvest Digital. Here she discusses the agency's trading desk, why ad networks are still important to the eco-system, the evolution of the agency model and competing with the big agency networks. Harvest set-up its own [...]

OpenX announced today that it was acquiring LiftDNA for to beef up its yield management offering. Here Tim Cadogan speaks about the deal, and what it means for publisher clients. Can you give some details on the deal between OpenX [...]

Andrew Morsy is Sales Director at Struq. Here he discusses the Struq personalised targeting solution, the company's relationship with agencies and how Struq is staying ahead of the comoditisation of the retargeting market. Agencies are beginning to adopt retargeting now [...]