In today’s Digest, we discuss Perplexity bidding billions for Chrome, tech firms stepping up ad fraud crackdown, and streamers slashing scripted TV commissions by a quarter. Perplexity bids billions for Chrome Perplexity [...]
Hannah Thompson, Managing Partner for Addressable Solutions, IPG Mediabrands UK&I, joins ExchangeWire's John Still over a brew to discuss programmatic out-of-home and addressability.
Shirley Marschall explores advertisers' obsession with Gen Z, and why they'd be wise to cast a wider net. Are you over 28? If so, sorry to break it to you but [...]
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Hannah Thompson, Managing Partner for Addressable Solutions, IPG Mediabrands UK&I, joins ExchangeWire's [...]
In our latest A Coffee With Episode, Tom Pickworth, Director of Technical [...]
ExchangeWire CEO Rachel Smith sat down with DoubleVerify's Mark Zagorski and Ciarán [...]
In our latest episode of "A Coffee With...", ExchangeWire's John Still is [...]
Filmed during Cannes 2025, ExchangeWire's John Still met with Caroline Tucker and [...]
