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The MadTech Podcast
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Commercial Opps 2025 Updated
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    digitalAudience’s Ruben Niet on Data Collaboration
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    Videoelephant Takes Over Management & Distribution of EntrepreneurTV to Help Viewers Launch & Grow Their Businesses
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Videoelephant Launches “CTV Everywhere” Extending the Power of Premium Video to Millions of Viewers on the Go

Videoelephant Launches “CTV Everywhere” Extending the Power of Premium Video to Millions of Viewers on the Go

VideoElephant, leading video solutions provider and one of the world’s largest libraries of premium, rights-cleared video, announces the expansion of its CTV OOH Network, called “CTV Everywhere”, bringing video to more out-of-home (OOH) viewers than ever.    The expansion extends the power of in-home streaming and potentially retail media campaigns to a wide network of historically OOH screens, therefore significantly increasing campaign reach.

Pixels’ Alex Powell on WPP’s Woes, Publishers’ Social Referral Traffic and the Rise of Agency-SPP Partnerships

Pixels’ Alex Powell on WPP’s Woes, Publishers’ Social Referral Traffic and the Rise of Agency-SPP Partnerships

In this MadTech Podcast episode, ExchangeWire head of marketing Grainne Reid is joined by research lead Mat Broughton and Alex Powell, founder of Pixels, to discuss the latest in ad [...]

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    The State of Privacy in Ad Tech June 12, 2025
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    MadTech Sketch: How Data, AI & Custom Algos Are Redefining Programmatic Media Buying June 12, 2025
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    Fragmentation in CTV: What are the Key Challenges?
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    The ExchangeWire Media Pulse: H2 2024
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    The State of Data and Tech Maturity for Brands in APAC
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ExchangeWire TV

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“Shifting the Balance of Power Back to Media Owners”: A Coffee With Fern Potter, Multilocal

“Shifting the Balance of Power Back to Media Owners”: A Coffee With Fern Potter, Multilocal

In our latest coffee-based conversation, Multilocal's Fern Potter delves into the evolving [...]

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digitalAudience’s Ruben Niet on Data Collaboration

Ruben Niet, founder and CEO of digitalAudience, joins ExchangeWire's John Still in [...]

“Retail Media Shouldn’t Just Be A Line on the Plan”: A Coffee with Alex Walker, Havas Market

“Retail Media Shouldn’t Just Be A Line on the Plan”: A Coffee with Alex Walker, Havas Market

In the latest in our new video series revolving around coffee-based conversation, [...]

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GumGum’s Peter Wallace on the Power of Contextual Advertising

In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire [...]

Adform’s Jochen Schlosser on the End of Xandr and the Future of the DSP

Adform’s Jochen Schlosser on the End of Xandr and the Future of the DSP

Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire [...]

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