PressBox News

• Adalytics Investigation Exemplifies Kargo's Commitment to Transparency

  8 months ago News

  

  The latest Adalytics report has sent shockwaves through the advertising industry, revealing alarming instances of brands unknowingly having their ads served on websites featuring explicit and illegal content. The findings underscore a growing concern among advertisers about the transparency and [...]

• First-id Revolutionises Retargeting: Jacadi Demonstrates its Effectiveness Against Third-Party Cookies

  8 months ago News

  

  As third-party cookies are being phased out, Jacadi, the first advertiser to integrate First-id via its CMP Axeptio, conducted a comparative study with R-Advertising to measure the impact of this solution on advertising performance. The AB test compared First-id against [...]

• Publicis to Acquire Lotame, the World’s Leading Independent end-to-end Data Solution

  8 months ago News

  

  Publicis Groupe today (6th March, 2025) announced that it has entered into an agreement to acquire Lotame, the world’s leading independent identity solution, in an update on its AI strategy presented by Arthur Sadoun (click HERE to see the film). A [...]

• Equativ & Titan OS Partner to Revolutionise CTV Advertising with Retail Media Precision

  8 months ago News

  

  Equativ today (March 6th, 2025), announces it has become the new ad server and primary supply-side platform (SSP) for Titan OS, the European technology and advertising company that has developed an independent operating system for connected TV (CTV). The partnership [...]

• VideoElephant Recorded Double-Digit Increases in Licensed Videos This Year & Saw Vertical Video Usage Soar

  8 months ago News

  

  In its annual year-end Rewind Report, which tallies video usage by client publishers and broadcasters, video solutions provider VideoElephant, which has one of the largest libraries of premium, rights cleared video in the world, has seen a striking 42% increase [...]

• Displayce Unveils New Brand Identity & Reaffirms Global Ambitions

  8 months ago News

  

  A pioneer in technological solutions for buying advertising space specialised in DOOH, Displayce unveils a new brand identity. With the ambition to become the leading global technology suite for out-of-home (OOH), Displayce supports advertisers, agencies, and media owners in addressing [...]

• Clinch Introduces First-to-Market Dynamic Font Feature & Automated Subtitles

  8 months ago News

  

  Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (March 4th, 2025) announced the launch of two creative solutions within its Flight Control platform: Dynamic Fonts and Automated and Dynamic Video Subtitles.  These innovations empower [...]

• Adnami & Alma Media Expand Partnership in Finland

  8 months ago News

  

  Adnami expands its partnership with Finnish publisher and media giant Alma Media, empowering advertisers with new solutions to capture audience attention more effectively across a variety of added websites from Alma Media’s diverse domain portfolio. Alma Media and Adnami have been [...]

• Fandom Partners with Intent IQ to Unlock Coveted IOS Audience for Marketers

  8 months ago News

  

  Intent IQ, a privacy-forward next generation identity resolution leader, today (March 4th, 2025) announced the results of a new partnership with Fandom, the world’s largest fan platform.  Through the partnership, Fandom deployed Intent IQ’s Bid Enhancement solution, an identity resolution service [...]

• VIOOH & Turnadon Expand Programmatic DOOH Footprint in France

  8 months ago News

  

  Today, (March 4th, 2025) the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), VIOOH, announced a new nationwide programmatic media owner partnership in France. Collaborating with French advertising network Turnadon, VIOOH has expanded its real-time trading offering across local [...]