In this week's #TraderTalkTV, Gareth Holmes, UK Publisher Director at PubMatic, discusses the evolution of the SSP model in today's market into a "Strategic Selling Platform", allowing the publisher to focus on content-creation to engage users. Gareth breaks down the current CPM-driven 'ego-system', based on old assumptions, and its untenable position as a forward-thinking proposition.
#TraderTalk TV: Ego-System or Eco-System? Pubmatic’s Gareth Holmes Calls for a New Publisher Approach
Recent Posts
- OptiDigital’s Magali Quentel-Reme on Dynamic Price Flooring
CEO and co-founder of OptiDigital, Magali Quentel-Reme, joins ExchangeWire CSO Ciarán O'Kane in front of…
3 days ago - Microsoft Advertising’s Joseph Merhej on the Importance of Privacy-First Marketing
Ciarán O'Kane is joined at the whiteboard by Joseph Merhej, senior solutions architect at Microsoft…
3 months ago - Multilocal’s Fern Potter on How Curation is Benefiting Advertisers
"We're not just after the quantitative components, but also qualitative." In this episode of TraderTalk…
3 months ago - Duration Media’s Brian Murphy on Reducing Emissions while Increasing Revenue
In our latest TraderTalkTV video, we explore the intersection of sustainability and digital advertising with…
5 months ago - Lumen’s CEO, Mike Follett, on Attention as a Service for Advertising Outcomes
In this episode of TraderTalk TV, Lumen's CEO Michael Follett, talks through the Lumen eye…
5 months ago - Digiseg’s Søren H. Dinesen on the Issues Currently Facing Publishers
Søren H. Dinesen, CEO and co-founder of Digiseg, joins John Still for this episode of…
7 months ago