by Romany Reagan on 19th Apr 2013 in TRADERTALK

In this week's #TraderTalkTV, Gareth Holmes, UK Publisher Director at PubMatic, discusses the evolution of the SSP model in today's market into a "Strategic Selling Platform", allowing the publisher to focus on content-creation to engage users. Gareth breaks down the current CPM-driven 'ego-system', based on old assumptions, and its untenable position as a forward-thinking proposition.

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