In this week's #TraderTalkTV we invited Affectv's Glen Calvert into the office to discuss the concept of "intelligent prospecting". Here Calvert discusses the process of prospecting - and why it is important that the approach is much more nuanced around targeting and creative.
You can't simply employ the same slap-dash and zero-frequency-capped (the anecdotes from non ad tech people around stalking ads continue unabated) that pervades much of the industry's strategy around retargeting. The upper funnel gets the full #TraderTalk treatment.