by Ciaran O'Kane on 5th Jun 2015 in TRADERTALK

In this week’s TraderTalkTV, Andrew Buckman, MD EMEA, OpenX discusses marketplace quality.

In this episode, Buckman explains:

- How OpenX stay one step ahead of the fraudsters by mixing human expertise and technology
- The circular nature of improving marketplace quality; improving traffic quality increases buyer engagement; which in turn improves ad quality
- The "big data" behind marketplace quality
- Preventing fraudulent impressions from entering open exchanges

OpenX have partnered with ExchangeWire Research to produce a research report focussing on marketplace quality.

The inaugural report from ExchangeWire Research reveals that the vast majority (95%) of marketers see programmatic as good value, almost as many (94%) see marketplace quality as a serious issue – one that is potentially holding back ad spend. Although only a third (35%) of marketers see programmatic as riskier than other channels due to poor traffic quality, 84% believe there would be a significant increase in programmatic investment if marketplace quality was no longer an issue.

Complete the form to download your copy of "Perceptions, implications and the future of online advertising marketplace quality".