Weborama’s Mathieu Roche on DMP Usage Across Europe

Over the last five years DMPs have become a key layer of the advertising/marketing technology landscape. Earlier this year (April 2016) ExchangeWire Research, in association with Weborama published the first comprehensive report on the state of the DMP industry in Europe.
In this edition of TraderTalk TV Weborama's Mathieu Roche and ExchangeWire's Ciaran O'Kane discuss the key findings from the report and review the panel discussion about the research, held at ATS Paris 2016.
Roche and O'Kane focus on:

- The importance of having a truly European perspective on DMP usage
- The differences between northern and southern Europe
- How high penetration of DMPs in agencies and publishers has come about
- DMP use cases for advertisers and publishers

- Barriers to implementation
- Current levels of satisfaction with DMP capabilities
- How DMPs will evolve in the future
Download the report here.
Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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