TRADERTALK TV

  • TraderTalkTV Live: Marketplace Quality in Programmatic Advertising

    In this special edition of TraderTalkTV our live panel discuss the issues raised in ExchangeWire Research’s report “Perceptions, implications and the future of online marketplace quality in programmatic advertising”.

    The panel is moderated by Ciaran O’Kane, ExchangeWire CEO, the panelists are:

    Caspar Schlickum, CEO, Xaxis EMEA Andrew Buckman, MD UK, OpenX Tom Bowman, SVP Sales Operations, BBC Worldwide Niall Hogan, MD UK, Integral Ad Science Nick Graham, Global Digital Director, Huawei Technologies

    Discussions include:

    – Moving beyond the sensationalism of ad fraud – Benefits and limitations [...]

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  • Bob Walczak Discusses BidSwitch, And How It Connects Programmatic Supply And Demand

    As programmatic buying and selling explodes in growth, some pain points are beginning to emerge in the eco-system around managing integrations and connecting a growing number of disparate supply and demand sources.

    In this week’s TraderTalkTV episode Bob Walczak, GM of BidSwitch at IPONWEB, discusses the distinct problems BidSwitch addresses – particularly the integrations which can often be a huge cost for buyers and sellers.

    BidSwitch does not operate an auction, and [...]

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  • The Disparity Between Desktop & Mobile DMPs

    In this edition of TraderTalk TV, Gavin Sitrrat, StrikeAd, COO, explains how the emergence of data management platform (DMPs) is adds to the complexity of using cookies to address audiences on mobile devices.

    Over the last 12-24 months DMPs have become a very important piece of technology. Although, there is a misconception that DMPs are a catch-all solution for the capture and management of data to execute ad campaigns across all channels, but the reality is a lot different.

    In [...]

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  • Progressing the ATD Model – What Does the Future Hold?

    How are agencies developing their trading models in an era whenever many in the industry assert that Facebook, Google, et al. have declared war on their earlier business models, and increasing numbers of client-side marketers are contemplating taking their programmatic media-buying in-house? In this video Marco Bertozzi, Vivaki, president, Audience On Demand, client services, EMEA, North America, and Brian Lesser, Xaxis, CEO, share insights on the approaches taken by their respective holding companies – Publicis Groupe and WPP – explaining how media [...]

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  • #TraderTalkTV: End-of-Year Review Part 2, Looking Forward to 2015

    In the second part of our TraderTalkTV special, we invite Caspar Schlickum, Zuzanna Gierlinska and Gareth Davies to roll out their predictions for 2015.

    We look at a number of subjects during this discussion. Some of the key take-aways include:

    – Closed ecosystems and who is best placed to execute on this? – Is a ‘data war’ inevitable, as Boris Mouzykantskii alluded to in his keynote at ATS London? – Agencies are heading into enterprise marketing; how will they build their proposition around this? – [...]

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  • #TraderTalkTV: Adap.tv Explains Programmatic TV Buying Execution

    ‘Programmatic TV’ is soon to become one of the buzz phrases of the ad tech industry, just as ‘cross-screen’, and ‘transparency’ are the de rigeur programmatic terms at present. But still, few people are actually aware of the intricacies of its execution, and potential. 

    In this episode of #TraderTalkTV Phil Duffield, SVP, international, Adap.tv, dispels some popular misnomers over both the term, and the possibilities the technology offers.

    Press play to see how he explains that programmatic TV buying is NOT A [...]

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  • #TraderTalkTV: IPONWEB'S Shane Shevlin Breaks Down The Mechanics Of A DMP & Outlines Use Cases

    2013 was the year of the “DMP” allegedly. There has been much written about the “DMP” and its importance in the programmatic buying over the last twelve months. Some have questioned the value of it as a standalone piece, Regardless of its misnomer as a platform or its perception as a point solution, the reality is that the “DMP” is becoming an important part of the stack for both marketers and agencies alike. Here Shane Shevlin, Director [...]

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  • #TraderTalkTV: Donald Hamilton Discusses Scale Around Data Targeting, And Why Publishers Should Work Together To Achieve Volume

    In this week’s #TraderTalkTV, Donald Hamilton, UK Managing Director at Zodiak Advertising, discusses the problems for publishers around scaling data targeting. He suggests individual publishers will not be able to compete with big scaled offerings – and so should look at co-oping data. Will publishers in the UK look at a similar model to La Place and Audience Square? Here Hamilton goes into detail as to how this approach might [...]

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  • #TraderTalkTV : eXelate's Alain Sanjaume on Connecting Online & Mobile Data for Multiscreen Targeting

    Straight from Paris, this week’s #TraderTalkTV sees Alain Sanjaume, Senior European Consultant at eXelate and speaker at next month’s ATS Paris, breaking down the use of third-party data across multiple screens, from the PC world to the mobile world. First, eXelate collects demographic & geo data, interest (content consumed), intent (to purchase) and branded data, from which they drop an anonymised cookie on the user. Multiscreen wants access to this type data beyond  the PC, however it’s tricky [...]

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  • #TraderTalkTV: Weborama's Mathieu Roche Explains the Processes Underlying Effective Data Management

    In this week’s #TraderTalkTV, Weborama’s Managing Director for the UK Mathieu Roche maps out how 1st and 3rd party data can be used in audience targeting. Using a recent case study with McKinsey, Roche goes into how they built the process, and how they applied concepts like the chi-squared test to the target a user population base to boost campaign performance for its telco advertiser partner.

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