TRADERTALK TV

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  • ATS NYC 2016 - The Rise of The Data-driven Publisher

    At ATS New York on 3 November, ExchangeWire’s CEO, Ciaran O’Kane moderated a panel discussion on the topic of the rise of the data-driven publisher between Sara Livingston, VP, Digital Strategy, Turner, Mike Finnegan, VP, Programmatic & Product Innovation, Live Nation Entertainment, and Felix Zeng, Director of Business Development – Programmatic Sales, The Weather Channel.

    The panel discussion covers:

    – The common data mistakes made by publishers

    – What skill sets publishers require to hone their data strategies

    – How publishers can work together to [...]

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  • ATS NYC 2016 - Can the Combination of Creative and Programmatic Yield Better Results for Marketers?

    At ATS New York on 3 November, ExchangeWire’s head of content, Lindsay Rowntree moderated a discussion between  Julian Baring, general manager – North America, Adform and Erica Schmidt, managing director, North America, Cadreon on the topic of creative and programmatic, asking whether combining creative and programmatic can yield better results for marketers.

    This panel discussion covers:

    – The true meaning of combining creative and programmatic – How connected creative and programmatic execution are currently – Where the sticking points currently lie and what’s stopping this from becoming a [...]

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  • ATS NYC 2016 - Keynote & Fireside Chat: IPONWEB: First-Party Machine Learning in Programmatic

    At ATS New York 2016, Nathan Woodman, general manager, Demand Solutions, IPONWEB delivered a keynote speech on the topic of first-party machine learning in programmatic, with a request to the industry: can we create a framework for ‘Open Machine Learning’?

    In this keynote presentation and fireside chat, You will hear from Woodman about the following:

    – The sheer growth of data in the digital industry and how businesses are coping with it

    – The increasingly prevalent role of machine learning

    – How brands building [...]

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  • Kemp Little Consulting's James Leaton Gray on the EU GDPR

    The EU General Data Protection Regulation (GDPR), due to come into force in 2018, is taking up a lot of column inches at the moment, as businesses try to understand how it will impact them. The UK’s recent decision to leave the EU will have no bearing on the compliance of UK businesses with the EU GDPR. But, before all of that, why is the GDPR important, and how can businesses prepare themselves? ExchangeWire invite James Leaton Gray, associate, Kemp Little [...]

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  • How Programmatic & Branding Can Work Together

    Filmed at the Captify villa in Cannes, this special edition of TraderTalk TV features: Duncan Trigg, SVP advertising, comScore; Dominic Joseph, CEO, Captify; and Natalie Monbiot, SVP, managing partner, strategic innovation, UM. United as a panel, chaired by Ciaran O’Kane, CEO, ExchangeWire, the trio delve into the ways data-driven programmatic advertising is changing marketing forever.

    The Cannes Lions festival is all about creativity, traditionally not something that has been associated with programmatic targeting. However, a byproduct of programmatic campaigns is data, lots of [...]

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  • Weborama's Mathieu Roche on DMP Usage Across Europe

    Over the last five years DMPs have become a key layer of the advertising/marketing technology landscape. Earlier this year (April 2016) ExchangeWire Research, in association with Weborama published the first comprehensive report on the state of the DMP industry in Europe. In this edition of TraderTalk TV Weborama‘s Mathieu Roche and ExchangeWire’s Ciaran O’Kane discuss the key findings from the report and review the panel discussion about the research, held at ATS Paris 2016. Roche and O’Kane focus on:

    – The importance [...]

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  • How Data Unleashes Value in Programmatic Video

    Earlier this year, at ATS New York a panel of experts from the online video advertising field discussed the current state of the market and what the future holds. The discussion covered topics such as the need for publishers to adapt in order to stay relevant; how marketers no longer need to decide between mass-reach and niche-targeting and why data is not necessarily driving value for publishers.

    The panel was:

    – Irfon Watkins, CEO, Coull – Richard Sobel, SVP AOD Solutions, VivaKi – Denise [...]

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  • Jana Jakovljevic, Head of Programmatic Solutions at Spotify, Discusses Cross-Platform Advertising

    Filmed at ATS New York, this episode of TraderTalkTV features Jana Jakovljevic, head of programmatic solutions at Spotify. Here she gives a rare keynote presentation about the music streaming company’s role in the online ad industry and spoke for the first time about their programmatic ads business.

    Despite reaching 75 millions users across the globe, programmatic didn’t make sense for Spotify until recently for three reasons: firstly, because a lot of Spotify’s traffic came from desktop app meaning no web [...]

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  • TraderTalkTV Live: Marketplace Quality in Programmatic Advertising

    In this special edition of TraderTalkTV our live panel discuss the issues raised in ExchangeWire Research’s report “Perceptions, implications and the future of online marketplace quality in programmatic advertising”.

    The panel is moderated by Ciaran O’Kane, ExchangeWire CEO, the panelists are:

    Caspar Schlickum, CEO, Xaxis EMEA Andrew Buckman, MD UK, OpenX Tom Bowman, SVP Sales Operations, BBC Worldwide Niall Hogan, MD UK, Integral Ad Science Nick Graham, Global Digital Director, Huawei Technologies

    Discussions include:

    – Moving beyond the sensationalism of ad fraud – Benefits and limitations [...]

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  • Bob Walczak Discusses BidSwitch, And How It Connects Programmatic Supply And Demand

    As programmatic buying and selling explodes in growth, some pain points are beginning to emerge in the eco-system around managing integrations and connecting a growing number of disparate supply and demand sources.

    In this week’s TraderTalkTV episode Bob Walczak, GM of BidSwitch at IPONWEB, discusses the distinct problems BidSwitch addresses – particularly the integrations which can often be a huge cost for buyers and sellers.

    BidSwitch does not operate an auction, and [...]

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