"Shifting the Balance of Power Back to Media Owners": A Coffee With Fern Potter, Multilocal
←Back to Video Interviewsby on 12th Jun 2025 in Video Interviews
In our latest coffee-based conversation, Multilocal's Fern Potter delves into the evolving realm of curation.
Joining John Still, ExchangeWire head of content, Fern Potter, SVP strategy and growth, Multilocal, discusses the growth of curation, its future within the overall media landscape, and common misconceptions around the approach.
Popular Tradertalks
Latest Posts
-
The State of Privacy in Ad Tech -
Digest: Publishers Hit by Drop in Traffic from Google’s AI Tools; Mars Shifts its $1.7bn Global Media Account from WPP to Publicis -
MadTech Sketch: How Data, AI & Custom Algos Are Redefining Programmatic Media Buying -
Targeting in APAC: The Data Requirements for Nuanced Strategies -
Digest: Warner Bros Discovery to Split Streaming and TV Units; UK Gov Considers Social Media Time Limits for Children
Follow ExchangeWire