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Company details

PubMatic

Categories:
Ad Exchange, SSP & Header Bidding Tech; Video
Website:
pubmatic.com
Email:
info@pubmatic.com
Geography:
APAC EMEA North America
Location:
Specialism:

Company articles

AdColony Lead The Shortlist at The Wires APAC 2020 Awards
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The MadTech Podcast Special: Connected TV - Realising The Opportunity
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PubMatic's Emma Newman on Apple; Broadcasting; and Project REARC
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Implementation of the App-ads.txt Standard: Q&A with Eric Bozinny, PubMatic
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The Different Elements to Inventory Quality: Q&A with PubMatic
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In-App: The Driving Force for Mobile Advertising Growth
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Press Box

PubMatic Releases Audience Encore to Activate First-Party Data Programmatically
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PubMatic Infographic: Impact of Covid-19 on Global Ad Spend
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Publishers: Collect Data Safely; Trade it Mindfully: Babs Kehinde, Pubmatic
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“Since migrating to OpenWrap, we are no longer bogged down by the operational challenges of maintaining a header bidder wrapper. OpenWrap empowers our entire team (yield managers, analysts, product manager, web developers) to focus on their core strengths: using data and technology to build a great website and user experience while leveraging PubMatic’s strength in header bidding ad technology.”
— Scott Wagner, VP Revenue & Analytics, Dictionary.com

Company description

PubMatic delivers superior revenue to publishers by being the sell-side platform of choice for agencies and advertisers. The PubMatic platform empowers independent app developers and publishers to maximize their digital advertising monetization while enabling advertisers to increase ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has created an efficient, global infrastructure and remains at the forefront of programmatic innovation. Headquartered in Redwood City, California, PubMatic operates 14 offices and nine data centers worldwide.