Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today (May 13th, 2025) announced a strategic partnership with 51toCarbonZero (51-0), the only net-zero platform powering growth for marketing and advertising leaders. This marks a pivotal step in Ogury’s sustainability journey, as the company accelerates its path toward net-zero.

Following Ogury’s signing of The Climate Pledge in 2021 - and the completion of three comprehensive Greenhouse Gas (GHG) assessments - the company has a clear understanding of its carbon footprint and is taking bold steps to minimise its environmental impact. With a mature emissions baseline and an established reduction roadmap, Ogury turned to 51-0 to leverage its advanced AI data automation capabilities and its tailored expertise in adtech sustainability - driving greater emissions visibility and faster progress towards the company’s net zero goal.

Nathalie Pannequin, senior culture lead at Ogury, said: "Environmental responsibility is not an add-on for us—it’s embedded in how we operate, innovate, and grow. As we advance toward net zero, it’s critical we pair our strong foundations with targeted expertise that understands the unique emissions profile of digital advertising. 51-0 brings the deep industry knowledge and pioneering solutions we need to lead responsibly in this space. Through this partnership, we aim to set new benchmarks and share best practices for sustainability within ad tech while tackling climate change head-on."

51-0 will support Ogury’s fourth GHG assessment and help refine its global reduction roadmap, providing more granular emissions measurement and analysis across Scopes 1, 2, and 3. Together, the companies will embed sustainability even deeper into Ogury’s operations and evolve its product offering to improve environmental impact, especially for ad delivery, while promoting more responsible consumption to contribute to broader industry change. 

By leveraging 51-0’s platform and climate advisory, Ogury will track progress more effectively and make data-driven decisions around operational efficiencies, which create opportunities for cost saving. The partnership underscores Ogury’s belief that environmental action is not just about ethics, but a strategic business opportunity that builds trust and long-term value with clients, suppliers, investors, and employees.

Richard Davis, CEO & co-founder at 51toCarbonZero, said: "Ogury is a brilliant example of how climate leadership can evolve with integrity. Moving from measurement to impactful action, Ogury is now opening up opportunities to create additional revenue lines and generate operational efficiencies in a complex, fast-moving sector. We’re excited to support the team as they shape what responsible advertising looks like in a net-zero future."

This collaboration spans Ogury’s global operations across 19 countries and digital activities in 33 markets, ensuring a unified approach to sustainability. It also strengthens the environmental pillar of Ogury’s holistic ESG strategy, complementing its work to foster diversity and inclusion, responsible business practices, and long-term stakeholder impact.

Ogury and 51-0 demonstrate the power of treating climate action as both a business driver and a moral imperative—proving that with the right data, direction, and dedication decarbonising ad tech is achievable.

Ogury

Ogury is a global ad tech company that delivers Personified Advertising solutions grounded in privacy to brands, agencies and publishers by focusing on targeting personas, not people. We deliver relevant audiences at scale and on quality publisher i...

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