Spyrosoft Group Launches New Ad Tech & Martech Development Company
by on 19th May 2025 in News
Spyrosoft Group, a leading consulting and software development company, is proud to announce the launch of Spyrosoft Ad tech, a new entity focused on building custom advertising and marketing software.
Spyrosoft Ad tech will specialise in designing and building advanced advertising technology (Ad tech), marketing technology (Martech) and data platforms, including programmatic advertising platforms (DSPs & SSPs), customer data platforms (CDP), AI-driven personalisation, and marketing automation tools.
The software development services offered by Spyrosoft Ad tech will allow Ad tech & Martech vendors, agencies, publishers, media and entertainment companies, retailers and telcos to build innovative and high-performance technology platforms to power and grow their advertising and marketing businesses.
The company will be led by a dedicated team with extensive domain knowledge and decades of experience, operating with high independence while staying closely aligned with the wider Spyrosoft Group, ensuring agility, innovation, and the ability to scale effectively.
“This newly established entity marks an exciting milestone in our strategic growth, focusing on innovative software development services tailored for the advertising and marketing technology sectors,” said Konrad Weiske, co-founder and CEO of Spyrosoft.
“It’s also an exciting new chapter for our clients, partners, and teams across our group, creating new opportunities for collaboration, knowledge sharing, and continued growth,” Weiske added.
“The programmatic advertising and digital marketing industries are constantly growing, and software is at the heart of it. This new entity will help companies launch and grow their advertising businesses and expand their tech offerings in digital advertising and marketing channels, including web, in-app mobile, CTV and video, retail and digital out-of-home (DOOH),” said Sławomir Podolski, COO at Spyrosoft.
For more information, please visit spyro-soft.com/expertise/adtech-martech
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