Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, is proud to announce the launch of its new LinkedIn Live series, Coffee Break Tech Takes — short, strategy-forward episodes designed to help advertisers "rise and grind" with innovations that drive campaign efficiency, personalisation, and performance.

The premiere episode, “Buy National, Run Local: A Strategy for Scale Without the Stress”, will air May 29 at 2 PM ET, hosted by Roger Vasquez, VP of technology solutions, and Brian Krespan, technical solutions specialist at Clinch.

In this first installment, the team will dive into how advertisers can unlock media buying efficiency by purchasing inventory at a national level while still delivering personalised, hyper-localised creative experiences through automation and dynamic decisioning at the ad server level. The episode features insights from real-world campaigns, including a standout example from Kroger Precision Marketing, the retail media business of grocery retail chain Kroger, where this strategy helped reduce operational friction, cut campaign build time, and improve scale and accuracy across regional campaigns for multiple retailers and audience segments.

"With fragmented audiences and increasingly complex media plans, brands are hungry for solutions that let them scale smart," said Katie Arena, VP of marketing at Clinch. "This series is about sharing the tools and strategies that make that possible—with insights you can digest before your coffee gets cold."

Upcoming episodes will continue to explore innovations across dynamic creative, media automation, and omnichannel optimisation—always in a quick, tactical format designed for real-world application.

Catch the premiere episode here:
🔗 Buy National, Run Local – A Strategy for Scale Without the Stress

For more information on Clinch and its award-winning Flight Control platform, visit www.clinch.co.

Clinch

An AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising. Its platform, Flight Control, streamlines and automates workflows for all campaign stakeholders, from creative production at scale, t...

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