adWMG Partners with Gadsme to Unlock Mobile In-Game Advertising for Xbox & PlayStation Campaigns
by on 23rd May 2025 in News
adWMG, a leading game monetisation and promotion platform, is thrilled to announce a new partnership with Gadsme, a global leader in non-intrusive in-game advertising technology for mobile games.
Through this collaboration, adWMG will provide its Xbox and PlayStation clients with access to Gadsme’s premium mobile in-game ad inventory, enabling console game advertisers to extend their reach and acquire players through immersive mobile ad placements.
The partnership allows adWMG to bring incremental demand to Gadsme’s in-game advertising network by enabling console-focused advertisers to seamlessly activate campaigns within mobile gaming environments. Gadsme’s innovative in-game formats—ranging from native 3D placements to immersive audio ads—allow for brand integration that’s natural, engaging, and respectful of the player experience.
"Gadsme’s platform opens up a valuable opportunity for our console gaming partners to expand beyond their native ecosystems and engage players within the mobile gaming space," said Maksym Kovalenko, CEO at adWMG. "This partnership not only drives incremental user acquisition for our Xbox and PlayStation advertisers, but also helps Gadsme scale its global demand from premium gaming brands."
This collaboration highlights adWMG’s continued commitment to helping console game publishers and brands unlock new performance marketing channels. By bridging console campaign strategy with mobile in-game execution, the adWMG-Gadsme partnership creates a powerful synergy, one that benefits both advertisers and mobile game developers.
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