Tappx, the leading ad tech company offering technology for in-app, web, and CTV digital advertising, has disclosed its carbon footprint results for 2024, thus strengthening its transparent commitment to sustainability and the progressive decarbonisation of its operations.

With this initiative, Tappx continues to be positioned as a reference in the digital advertising industry when it comes to reducing its environmental footprint and making a positive contribution towards a more sustainable future. 

In 2024, Tappx presented its most complete footprint to date, with 100% Scope 3 emissions (indirect emissions from the value chain), which reflects the service-based nature of the business and its digital operations. The main two emissions sources in 2024 were cloud servers and business trips, particularly long-distance flights.

Despite the increased activity, Tappx has achieved a 19.4% reduction in its emissions from servers with respect to 2023, thanks to improved technological efficiency and the use of more optimized algorithms, which make it possible to reduce the consumption of resources all while maintaining performance. In comparison to 2022, this area dropped by more than 32%. Driven by smarter infrastructures and more efficient hosting, these data prove how technological progress and climate ambition can move forward together. 

Tappx has been estimating its emissions and fully compensating its carbon footprint since 2022. With emissions levels well below half the sector average from the very beginning, the company has implemented effective decarbonisation strategies to reach zero emissions in Scope 1 and Scope 2. As concerns Scope 3 emissions, Tappx is working with its partners to reduce them together and achieve zero greenhouse gas emissions by the year 2030. 

Next steps and opportunities

From the beginning of the process, Tappx has been accompanied by the British consulting firm 51 To Carbon Zero, which has guided all the measuring and consulting phases. As a result of this joint work, an action plan has been designed including measures such as reducing the number of long-distance flights and strengthening the internal and external commitment through transparent communication of the results to employees and partners. 

Tappx is in a unique position to lead climate change within the ad tech ecosystem, taking advantage of its solid Scope 3 data to implement more ambitious decarbonisation plans. This strategy not only improves its ESG credentials, but also positions the company as a trusted partner for publishers, technology platforms and brands which see sustainability as a relevant factor in their strategies.

"The digital advertising market is more and more committed to sustainability, and advertisers are actively seeking to work with agencies, platforms and media that are making an effort to improve their carbon footprint and environmental responsibility credentials," says Daniel Reina, CEO of Techsoulogy. "At Tappx, we’ve decided to continue leading by example, promoting an industry that’s more aware of the climate impact and more committed to decarbonisation actions." 

After three years measuring and compensating its emissions, Tappx continues to make decisive progress towards its goal of achieving zero net emissions by 2030, making its commitment not only to the planet but also society absolutely clear. This commitment to sustainability is a part of the company’s culture, with internal initiatives such as informational sessions and periodic employee chats to spread awareness and educate on reducing the impact on the climate. As a part of this commitment, Tappx also participates in sector events, such as the I Congress on the Carbon Footprint in AI and Digital Processes.

: Tappx

Tappx is a fast-growth AdTech company that delivers digital advertising solutions for multiple platforms including mobile, OTT/CTV, and desktop. Tappx’s proprietary technology empowers publishers to maximize ad revenues across mobile and OTT channe...

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