Attekmi, an ad tech company offering a range of ad exchange solutions and ad tech and ad ops services, has introduced a set of platform updates that aim to increase both efficiency and user experience.

Prioritising partners’ feedback, Attekmi continuously works on its products to ensure their effectiveness and competitiveness. Recently, Attekmi released AdEx Enterprise, an ad exchange platform with advanced functionality and comprehensive scalability opportunities, and redesigned the previously released solutions. New widgets were added: a widget providing data on regions, ad formats and traffic types, and an extended profit widget. In addition, the solutions’ performance became faster and more responsive, and the overall user-friendliness of the platforms was increased. 

Shortly after this, Attekmi implemented the following updates:

• Criteo Grid API adapter – the adapter was updated to the most recent version for smoother system communication and data exchange. 
• Average QPS and Limit QPS – new statistical metrics providing additional insights on the ad exchange performance.
• Device type identification – allows forwarding the original device information from incoming requests while also supporting default logic for device identification using the user-agent.
• The States dropdown menu for the USA – available both for the Allow and Block countries, the menu enables users to select specific states for more accurate targeting.
• Processing of the undefined US states – when the toggle is enabled, the system allows traffic from the US requests where the state cannot be identified. The corresponding parameters were also added to the reports and sample loggers.
• IAB categories in the endpoint additional settings – available on the supply side, the IAB categories dropdown menu allows platform owners to select specific categories which will then be added to bid requests.

For the users of Attekmi’s ad exchange solutions, the introduced updates imply greater flexibility in terms of platform settings, enhanced filtering and targeting for matching demand and supply with greater precision, and an improved user experience in general. Since Attekmi announces platform updates on a regular basis, we can expect more functionalities to be released in the near future. 

"At Attekmi, we always focus on the needs and feedback of our partners – that is how we decide what features and updates should be implemented next, or what products should be released. The success of our clients is our number one priority, so we continuously work on our ad exchange platforms and regularly introduce new functionalities to help our partners remain competitive and drive media trading income with greater efficiency. In combination with our extensive variety of solutions and services, this time-tested approach makes Attekmi a trusted partner in any ad tech matter." – Roman Vrublivskyi, CEO of Attekmi.

Attekmi

Attekmi is a leading Ad Tech company offering a variety of ad exchange solutions and services and delivering ultimate customer support recognised both by its partners and multiple awards. Attekmi’s Ad Tech solutions are aimed at clients with dif...

More about Attekmi »

Powered by PressBox