Covatic, the leading provider of privacy-first audience solutions, today (7th August, 2025) announces the launch of Audience Retargeting, an advanced solution that enables advertisers and publishers to precisely re-engage users who have been exposed to campaigns across multiple digital platforms. This innovative technology transforms how digital advertising works by creating cohesive brand narratives that significantly increase conversion likelihood across websites, apps, digital audio, and connected TV (CTV).

In today's increasingly fragmented media landscape, where users encounter brand messages across countless platforms, single ad exposures frequently fail to drive meaningful engagement and convert initial interest into lasting action. Covatic's Audience Retargeting directly addresses this critical challenge.

Audience Retargeting enables unprecedented cross-platform audience identification and re-engagement capabilities through a fully privacy-compliant approach that maintains the highest data protection standards.

Aligning with Covatic's vision to maximise the value of digital advertising while protecting user privacy, publishers and advertisers can now access advanced capabilities, including:

Cross-platform sequential engagement: Advertisers can now deliver strategic follow-up messages to users as they navigate different digital properties, creating cohesive brand narratives that guide users from initial awareness through to conversion.

Advanced audience intelligence: Gain access to detailed cross-platform interaction patterns, enabling more effective, personalised campaigns with sophisticated frequency management across individual user journeys.

Deliver maximised return on advertising spend (ROAS): Empower your advertisers to focus retargeting efforts on audiences already primed by previous interactions, while enabling your platform to significantly expand addressable audience pools and generate measurable revenue increases.

This innovative technology represents a significant advancement in digital advertising capabilities, enabling unprecedented precision in cross-platform audience engagement while maintaining stringent privacy and data protection standards built for the post-cookie era.

Daniel Pike, CPO at Covatic, commented: "Audience Retargeting marks a significant advancement for digital advertising. By solving the fundamental challenge of fragmented audience engagement across platforms, we're enabling advertisers to create truly cohesive user journeys that drive meaningful results.

Pike added: "Our technology delivers cross-platform targeting precision while maintaining the privacy-first approach that defines responsible advertising technology. Unlike solutions limited to specific channels, we provide true omnichannel capability that leverages the superior quality of first-party data. Multi-touchpoint audience engagement at this scale is not just possible—it's here, and it's built for the future of digital advertising."

As digital advertising spending continues to grow across fragmented platforms, with programmatic advertising alone expected to reach USD $725bn (£542.4bn) globally by 2026, this cross-platform retargeting capability represents a significant step forward in advertising effectiveness and audience value maximisation.

Through seamless integration with existing ad servers and platforms, Covatic's Audience Retargeting solution includes:

• Compatible with all standard ad formats and server macros (including AdsWizz, GAM, and Publica)
• Feature-rich trait builder UI for creating custom audience segments
• Configurable recency parameters with 30-day default optimisation
• Secure local storage of campaign exposure data with user-defined TTL
• Privacy-preserving audience signals that comply with all regulatory requirements
• Straightforward API implementation that works with existing workflows

Launching August 2025, Audience Retargeting by Covatic sets a new standard for precision, privacy, and effectiveness in cross-platform digital advertising.

Covatic

Covatic helps online publishers, media companies, and brands better target advertising while protecting their users' privacy. Our platform allows them to identify and address their entire audience without cookies or personal identifiers. It wor...

More about Covatic »

Powered by PressBox