Adzymic Unveils APX 360ne: A Unified Creative Engine for Full-Funnel Omnichannel Advertising

by ExchangeWire PressBox on 28th Aug 2025 in News

Adzymic, an award-winning provider of omnichannel creative and media solutions, launched APX 360ne, its next generation premium exchange solution designed to simplify campaign delivery and supercharge performance across display, video, connected TV (CTV), and digital out-of-home (DOOH).

Built on the foundation of Adzymic’s proprietary dynamic creative optimisation (DCO) technology, APX 36One serves as a unified creative engine with end-to-end media capabilities. It provides brands and agencies with an omnichannel solution where they can manage, personalise, and deliver dynamic ads seamlessly to audiences across all screens and at every stage of the marketing funnel.

"APX 36One is another milestone in our journey from being an ad tech solutions provider to a comprehensive media solutions business," said Justin Lim, managing partner of APX. "In a world where consumers engage with brands across a diverse range of devices and channels, delivering a seamless omnichannel brand experience is essential but can be complex to execute. By combining our expertise in dynamic creative optimisation (DCO) and providing access to premium environments, we simplify the omnichannel campaign activation process and empower our clients with an end-to-end solution that drives better outcomes across all screens."

Key features of APX 360ne:

● 360° Creative delivery: Activate campaigns across display, video, CTV, and DOOH using a single creative engine

● Data-driven personalisation: Real-time dynamic messaging tailored to audience segments' attributes, last-browsed preferences, or any custom triggers

● Localised contexualisation: Adapt messaging by language, location, time of day, sports scores, live prices, or any contextual triggers

● Full-funnel capability: Drive results from awareness to conversion across channels

● Plug-and-play integration: Built to work with leading DSPs, publishers, and media agencies across Asia

Proven success across the region

APX 360ne has already powered standout campaigns in the region:

● McDonald’s Singapore used APX 360ne to deliver full funnel creatives, activating DOOH for sale events, using high-impact skinners to drive awareness of new menu launches, and targeting app users with personalised messaging.

● Cathay Pacific executed its "World’s Best Economy" branding campaign with CTV and display rich media advertising across global markets.

"The APX 36One single creative platform has allowed us to craft a more cohesive customer journey," said Drina Chee, senior director, marketing & digital customer experience, McDonald’s Singapore. "Our approach to planning is now more streamlined as a single concept can be adapted into the wide range of media channels that Adzymic offers, with consistent treatment on ATL such as event countdowns or points counters. And on the lower funnel side, DCO allows us to easily scale towards users’ individual preferences based on in-app data. The result is marketing impact, innovation, and personalisation achieved at scale."

"We appreciate the scale and quality of premium media inventory that Adzymic aggregates for global advertisers like our client Cathay Pacific," added Sven Bally, partner and client lead for Cathay Pacific at Publicis Groupe Hong Kong. "The CTV and display media placements were sourced from 6 global regions, all quality-checked and pre-screened for brand safety. This made the buying and reporting process a lot simpler to coordinate and execute."

With APX 360ne, Adzymic is setting a new benchmark for omnichannel advertising, combining precision, speed, and scale in one powerful platform. Already trusted by leading brands and agencies across Asia, the platform has demonstrated its ability to deliver measurable results through seamless integration of creative automation and premium media inventory.

As marketers navigate an increasingly complex digital landscape, APX 360ne offers a future-ready solution that brings together dynamic personalisation, contextual relevance, and full-funnel optimisation all from a single access point. This launch reaffirms Adzymic’s commitment to driving smarter, high-performance campaigns that connect brands with audiences in meaningful ways, globally.