Overwolf Ads, the leading platform for in-game advertising, announced the launch of The Leaderboard Insights Podcast, a new podcast designed for marketers, brands, and media agencies who want to understand how advertising in gaming works, how to advertise in gaming authentically, and the evolving advertising market. 

Available now on Spotify, YouTube, Amazon Music, and Apple Podcasts, The Leaderboard Insights Podcast is emerging as one of the best gaming advertising podcasts to follow in 2025. Each 30-minute episode delivers insights from industry leaders, brand strategists, and gaming experts, offering marketers a rare look inside the world of in-game campaigns, current gaming trends, and the evolving media landscape. The Leaderboard Insights Podcast explores topics including how branded Fortnite maps, branded Roblox experiences, and modding communities are transforming advertising, why gaming is becoming Gen Z’s new social media, and how media agencies scale campaigns across multiple titles. 

The podcast is tailored to brand marketers, media buyers, agencies, and PR teams who want to understand where gamer culture, media strategy, and brand opportunities intersect. Rather than focusing on broad marketing themes, The Leaderboard Insights Podcast is dedicated entirely to advertising in gaming, giving listeners actionable strategies they can apply right away.

"We launched this podcast to give marketers unfiltered insights into the future of in-game advertising and broader gaming advertising from the experts leading the change," said Shahar Sorek, chief marketing officer at Overwolf. "Every episode is about helping brands understand how, why, and when to connect with gamers in a way that is authentic."

The first three episodes of The Leaderboard Insights Podcast offer industry-leading insights and perspectives from gaming experts in advertising:

• Episode 1: Chipotle’s Winning Gaming Strategy with rEvolution's Chris Mann
• Episode 2: Naked Juice's Mid-Game Refuel Strategy with dentsu's Don McLean
• Episode 3: Roblox & Fortnite’s Award-Winning Brand Playbook with Atlas Creative’s Cody Flaherty

With a fully-scheduled program carrying into 2026, The Leaderboard Insights Podcast is well-positioned as a must-listen for anyone looking to learn strategies from the experts on the emerging trends within gaming advertising and in-game advertising.

Subscribe today on Spotify, YouTube, Amazon Music, and Apple Podcasts.

Overwolf

Overwolf allows advertisers to reach and engage gamers at scale during playtime across the world’s biggest games such as Fortnite, Minecraft, League of Legends and hundreds more. Trusted by global brands and agencies such as P&G, Dr Peppe...

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