In today’s Digest, we discuss Amazon Ads expanding its sports streaming inventory, Getty and Perplexity inking a multi-year deal to power AI search visuals, as well as Sky, BBC, and ITN urging a crackdown on Big Tech.

Amazon Ads expands sports streaming inventory

Amazon Ads has announced a strategic integration with Premier Sports, granting advertisers programmatic access to the broadcaster’s streaming inventory via Amazon’s Demand-Side Platform (DSP). This move enables brands to target UK audiences across Premier Sports’ extensive portfolio including LaLiga, the Scottish Premiership and Cup, through Prime Video and the Premier Sports app. Ads can be served across smart TVs, mobile devices, desktops, and connected platforms during live events, on-demand content, and highlight packages. A separate inventory is also available via STV Player, further expanding reach.

Amazon’s DSP now combines Premier Sports’ premium content with its vast trove of consumer signals, offering advertisers scalable access to engaged sports audiences. 

Getty and Perplexity ink multi-year deal to power AI search visuals

Getty Images has inked a multi-year licensing agreement with Perplexity in a move that boosted its stock by 5%, enabling the AI company to integrate Getty’s premium visuals into its discovery tools via API. Perplexity will feature properly attributed images with source links and image credits, reinforcing its commitment to responsible content use. The deal aligns with Getty’s broader push to support AI-generated creativity through licensed assets. 

Sky, BBC, and ITN urge crackdown on big tech

In a unified appeal to Prime Minister Keir Starmer, leading UK broadcasters Sky News, BBC, and ITN have joined the News Media Association (NMA) in urging government support for the Competition and Markets Authority’s crackdown on anticompetitive practices by tech platforms. The letter warns that unchecked AI tools are destabilising the global information ecosystem by amplifying misinformation and disinformation, as well as sidelining credible journalism. 

They urged the government to take urgent action to prevent the digital ecosystem from becoming overwhelmed by misinformation and disinformation, including giving the CMA its “unequivocal backing” and asking ministers to give unconditional support to the creative sectors. 

BBC, ITN, and Sky News executives did acknowledge AI’s potential to enhance journalistic output such as fact-checking political speeches and analysing data, but stressed the need for robust safeguards.