GeoEdge has partnered with ProgrammaticX to enforce omnichannel ad quality and power high-integrity inventory across the platform’s growing global footprint. Through this partnership, ProgrammaticX safeguards publisher inventory and delivers premium ad experiences, preserving ad revenue.

The ad quality technology verifies all creatives against safety and user experience standards and blocks unsafe, low-performing, or policy-violating ads. GeoEdge’s real-time protection stops threat actors and disruptive campaigns before they impact the user journey or hijack monetisation.

ProgrammaticX’s core market is the US, with growth accelerating across Europe and APAC, particularly Japan. Over the last 2–3 months, the partnership has gained momentum: ProgrammaticX processed more than 1B impressions through GeoEdge, including nearly 0.5B impressions in November alone.

What the partnership unlocked for ProgrammaticX

• Stronger publisher trust and retention: Cleaner inventory reduces friction and strengthens long-term relationships
  
• Consistent user experience: By stopping disruptive or non-compliant creatives before delivery, ProgrammaticX reduces incidents that erode user trust and engagement
  
• Greater advertiser confidence: Buyers can lean into inventory quality and brand safety, preventing user complaints, supporting performance, and longer-term investment
  
• Improved operational efficiency: Fewer escalations and less manual QA reduce incident-response workload, freeing teams to focus on growth and marketplace health
  

This partnership is backed by long-term trust: ProgrammaticX CEO Etai Eitany has worked with GeoEdge for more than 10 years.

"GeoEdge has helped us grow faster by removing a major operational burden and supporting the long-term publisher relationships that power our expansion," said Eitany.

"High-scale platforms win when protection scales with them," said Amnon Siev, CEO of GeoEdge. "Our work with ProgrammaticX shows what success looks like when ad quality is enforced in real time: stronger publisher trust, better user experiences, and sustainable growth as the business expands globally."

GeoEdge

GeoEdge offers ad quality and security solutions for Web, In-App, and CTV. It covers the entire ad experience—ad security, content, and quality to refine the user experience. Filter and replace off-brand, offensive, unwanted, or competitor ads. ...

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