Anonymised Launches Audience Lift to Transform First-Party Data into High-Performance Audiences
by on 20th Jan 2026 in News
Anonymised, an AI data platform that helps publishers and advertisers understand, reach, and measure incremental audiences for better marketing outcomes, today (20th January, 2026) announced the launch of Audience Lift, a new product that transforms first-party data into intelligent, high-performance audiences across social and search platforms.
The new data product enables advertisers to move beyond traditional action-based seed audiences by enriching first-party data with live interest and intent signals. Using Anonymised's privacy-by-design, on-device technology, Audience Lift creates multiple people-based audiences that unlock smarter lookalikes and diversified targeting.
Audience Lift enables advertisers to launch interest and intent-based audience strategies, allowing each audience to compete for performance across social and search channels. The solution instantly identifies which behaviours drive the highest conversion value and continuously refines targeting based on real-time performance feedback.
The solution transforms static campaigns into dynamic, self-optimising audience strategies that can drive performance uplifts of 30-40% across platforms such as Meta and Google Ads. It can scale customer acquisition by constantly expanding into high-intent profiles and building real-time, continuous understanding of the best customers.
"We are excited to help clients move beyond single action-based seed audiences to multiple people-based audiences," said Mattia Fosci, CEO at Anonymised. "We’ve addressed a fundamental challenge in digital advertising - most seed audiences are built from site visits, actions and conversions, leaving them behaviourally blind. This leads to audience saturation, rising CPMs and declining performance. Audience Lift solves this by turning first-party data into intelligent audience to become a performance growth engine. Audience Lift shows that when media and tech align with values and social impact, success takes on a different meaning."
Early results with media agency MI Media have demonstrated significant performance improvements. Working with charity client Prostate Cancer UK, MI Media faced the challenge of Meta's healthcare category restrictions, which prevented conversion optimisation. By deploying Audience Lift to create enriched lookalike audiences, the campaign achieved a 35% reduction in cost per acquisition (CPA) in just two weeks.
"We have seen early success on Meta using Audience Lift. Its unique capabilities utilise first-party data more effectively, resulting in a significant CPA reduction," said George Hobday, head of digital & data at MI Media. "Together with Anonymised, we've been able to bring the power of our client's first-party data to social in ways that weren't previously possible, particularly for sensitive categories like healthcare."
Audience Lift is available immediately to advertisers working with Anonymised. Brands and agencies interested in accessing Audience Lift should reach out to the Anonymised team for more information.
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