EscalaX, a global programmatic advertising company, announces a strategic partnership with BidSafe One, a firm specialising in privacy and regulatory compliance within the ad tech sector.

With this collaboration, EscalaX, whose proposition is built around creating a secure and transparent multichannel marketplace with a strong focus on data protection and customer and partner experience, reinforces its commitment to maintaining high standards of privacy and compliance in today’s regulatory environment.

BidSafe One, a consultancy specialising in the programmatic advertising ecosystem, will provide support to help EscalaX continue optimising consent management and data flows. Their assistance includes alignment with international regulatory frameworks such as GDPR and CCPA/CPRA, as well as industry standards like IAB TCF and GPP, ensuring proper implementation in real-world production environments.

Ana García Castro, CEO of EscalaX, states: "For us, compliance and privacy are fundamental operational pillars. This partnership strengthens our ability to uphold robust protection practices, aligned with market expectations and current regulatory requirements."

EscalaX’s strategy spans from adherence to transparency frameworks to advanced policies in data protection and governance, with an approach designed to operate effectively in a cookieless environment while remaining fully compliant with key advertising laws and regulations.

The agreement also addresses a structural challenge in the industry: a significant portion of ad tech companies still do not consistently apply critical signals throughout the bidstream and in subsequent data processing workflows.

EscalaX

EscalaX, a global programmatic technology company, promotes a clean, safe, and transparent digital environment where brand safety and efficiency are fundamental pillars. Its strategy is based on offering solutions that combine advanced technology and...

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