AdPlayer.Pro Introduces New Results-Driven Features in its Ad-Enabled Video Player
by on 26th Feb 2026 in News
AdPlayer.Pro, an international provider of digital video advertising technologies, has introduced new functional capabilities in its ad-enabled video player solution.
According to the company’s official announcement, the released features primarily focus on expanding existing configuration options for the player performance cycle as a whole, as well as for specific ad intervals. This helps improve video ad performance for both instream and accompanying content/standalone placements, ensuring strong outcomes for supply- and demand-side businesses.
As Natalie Romankina, CEO of AdPlayer.Pro emphasised, the new functionality should help the company’s partners overcome challenges related to slowing market dynamics, as noted by over 40% of respondents in a recent survey, conducted among top AdPlayer.Pro platform users.
"In turbulent times like these, we’re committed to helping our customers leverage every opportunity to sustain and expand their partnerships using our video advertising technologies. And the rollout of new ad interval configuration options should definitely help with that," she noted.
In addition, the AdPlayer.Pro team is developing new functional capabilities, aimed at combating video ad fraud, considered one of the major industry challenges in 2026 by more than 50% of company survey respondents.
According to Ms Romankina, this task is receiving high priority in the AdPlayer.Pro product roadmap for the months ahead. "The IVT- & SIVT-related issues remain a serious problem in programmatic video advertising, so we’re putting significant effort into enabling our partners to enhance traffic verification as effectively as possible," she explained.
For more information about the AdPlayer.Pro flagship ad-enabled video player technology, please visit https://adplayer.pro/solutions/html5player or email business@adplayer.pro.
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