Latest Stories

• Verve Appoints Alex Stil as Chief Commercial Officer to Lead the Expansion of its Demand-Side Business

  12 months ago News

  

  Verve Group SE is pleased to announce the appointment of Alex Stil as its new chief commercial officer who will lead the expansion of the demand side business. Alex brings extensive experience in digital media, brand management, and agency ecosystems, [...]

• Google’s Emissions Climb 48%; Merger Agreement Reached for Paramount Global; Privacy Sandbox Testing Finds 33% Decline in CPMs 

  12 months ago News

  

  On today’s news digest: Google’s Emissions Climb 48%; Merger Agreement Reached for Paramount Global; Privacy Sandbox Testing Finds 33% Decline in CPMs  Amid the AI boom, Google’s greenhouse gas emissions are rapidly rising. According to the tech titan’s latest Environmental Report, [...]

• Only 48% of UK Publishers are Actively Preparing for the Cookieless Future - New Teads’ Study Finds 

  12 months ago News

  

  The transition to a cookieless digital landscape has already taken significant strides, despite the delay in Google's phase-out of third-party cookies. With 45% of global web traffic now cookieless on Teads’ SSP, publishers, and advertisers are navigating uncharted territory. This [...]

• Overwolf Hires Former Epic Games & Twitch Senior Leaders to Grow Global Brand Partnerships Team

  12 months ago News

  

  Overwolf, a world-leading platform empowering brands and advertisers to reach over 100M+ monthly gamers, today (July 3rd, 2024) announced the global expansion of its brand partnerships team. The newly appointed team members include Nathan Lindberg as US head of brand [...]

• Chapell & Associates’ Alan Chapell on the Ad Tech Law Landscape 

  12 months ago Podcast

  

  In this MadTech Podcast special, ExchangeWire head of content John Still is joined by Alan Chapell, president of Chapell & Associates.  Their discussion delves into the ad tech law landscape, examining legislation and the latest legal issues in the industry. Alan [...]

• KameraOne & Viously Elevate Video Content Play & Monetisation

  12 months ago News

  

  KameraOne, the leading short clips media company serving global audiences, and Viously, the cutting-edge ad tech and monetisation leader, have joined forces to provide a unique solution for publishers and platforms of all sizes.  This collaboration brings together the best content, [...]

• Wort & Bild Verlag Now Works with goTom: A New Milestone

  12 months ago News

  

  The Wort & Bild Verlag, known for the Apotheken Umschau, is now utilising goTom's comprehensive SaaS solution to optimise its digital marketing processes. Wort & Bild Verlag, known for the highest-circulating German customer magazine Apotheken Umschau, is now live with the [...]

• Equativ Appoints Rueben Vijaratnam as Managing Director SEA

  12 months ago News

  

  Equativ, the leading global independent ad platform, announces leadership changes. A new managing director joins the Singapore office to build a demand-focused strategy and lead Equativ to even greater success. With significant experience in sales within the region, Rueben Vijaratnam [...]

• Fox’s Tubi Enters UK Streaming Market; Paramount Hunts for Streaming Partner; TikTok Developing AI Chatbot Genie

  12 months ago News

  

  On today’s news digest: Fox’s Tubi Enters UK Streaming Market; Paramount Hunts for Streaming Partner; TikTok Developing AI Chatbot Genie Tubi, the free ad-supported streaming service launched in 2014 and acquired by Fox in 2020, is arriving to the UK streaming [...]

• Anzu & Cedara Launch First-to-Market Media Sustainability Solution for Intrinsic In-Game Advertising

  12 months ago News

  

  Anzu, the most advanced intrinsic in-game advertising solution, and Cedara, the Carbon Intelligence Platform, have launched a groundbreaking global carbon measurement and compensation solution for intrinsic in-game advertising. This partnership offers advertisers worldwide insights and the option to compensate their [...]