Latest Stories

• IMPACT+ Reduces Environmental Effect of Weborama Campaigns

  2 years ago News

  

  IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns has partnered with Weborama, a media company specialising in semantic AI for targeted campaigns. By incorporating IMPACT+'s tool into the core of Weborama's Trading Desk, the comapany will [...]

• Zefr Expands TikTok Product to Provide Advertisers With Suitability Exclusions

  2 years ago News

  

  Zefr's global advertising partners can now further their responsible marketing goals on TikTok in collaboration with the platform's proprietary brand suitability solution, TikTok Inventory Filter. Zefr is providing video-level signals to inform TikTok's industry-leading Inventory Filter for GARM suitability optimisations, [...]

• Amazon to Invest Heavily in Anthropic; UK Sales Push Shein's Market Share Above 2%

  2 years ago News

  

  In today's ExchangeWire news digest: Amazon commits up to USD$4bn (~£3.2bn) to Anthropic; sales in the UK push Shein's market share over 2%; and Thailand's prime minister shares expectations of investments from US tech giants. Amazon commits billions to Anthropic Amazon has [...]

• LoopMe & HUMAN Announce Integration to Scale CTV Protection for Advertising Ecosystem 

  2 years ago News

  

  LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced the integration of HUMAN Security, Inc.'s MediaGuard solution. This integration enables LoopMe to scale their Connected TV (CTV) marketplace providing platforms confidence that [...]

• ATS Singapore: What We're Looking Forward To

  2 years ago News

  

  ATS Singapore 2023 is in just over a week and we couldn’t be more excited! Now in its 12th year, ExchangeWire’s flagship APAC conference will bring together 50 speakers across 15 captivating sessions, with the two-day conference exploring the hottest [...]

• Zeotap & TikTok for Business Join Forces to Bring Optimised Targeting to TikTok Campaigns

  2 years ago News

  

  Zeotap Data, the fully-consented people-based, deterministic data composed of over 500 million unique IDs, announces a new partnership with TikTok for Business, the ad platform of the popular short-form video entertainment platform, TikTok. This strategic collaboration aims to enable advertisers [...]

• CMA Acknowledges Grounds to Clear Microsoft-Activision Deal; TikTok Shop Faces Resistance in Indonesia

  2 years ago News

  

  In today's ExchangeWire news digest: the Competition and Markets Authority acknowledges there are grounds to clear Microsoft's planned acquisition of Activision; TikTok Shop faces regulatory headwinds in Indonesia; and Amazon appears set to take adverts to Prime. CMA says there are "reasonable [...]

• McCann World Group’s Ritu Lakhanpal on ‘Greenhushing’, a Social Commerce Ban, and Ad Trust

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Ritu Lakhanpal, managing partner, McCann World Group, joins ExchangeWire research lead Mat Broughton and CSO Ciarán O'Kane to discuss 'greenhushing', Indonesia's plan to ban social commerce, consumers' trust in advertising, and more. Unilever [...]

• New IAB Europe Board Elects Chairman, Executive Committee

  2 years ago News

  

  The new board of directors at IAB Europe, the European-level association for the digital marketing and advertising ecosystem, have designated a new chair, vice chair, and other officers.   Thomas Duhr, member of the board of the Bundesverband Digitale Wirtschaft (BVDW), [...]

• The Stack: WhatsApp Denies Move to Ads, Musk Considers Paywall for X

  2 years ago News

  

  This week: Meta denies ads will come to WhatsApp, X users may be charged to battle bots... Social media dominated headlines this week, with Meta’s head of WhatsApp denying reports there were plans to bring ads to the platform to boost [...]