The Independent Forges Strategic Partnership with Pubstack to Optimise Ad Stack

Pubstack, a leading programmatic advertising solution for publishers, proudly announces a strategic partnership with The Independent, one of the UK’s leading news titles. The relationship will enable The Independent to optimise its ad stack with Pubstack’s single-stop platform. 

Ashleigh Footit, head of programmatic and yield at The Independent, said: "Pubstack has been an essential tool for us to optimise our prebid stack. Pubstack has saved us many hours of data engineering, allowing us to view bid-level data across all our SSPs in one place at the click of a button. We view Pubstack as a crucial layer to our programmatic tech stack, utilising it as an everyday tool.” 

Pubstack's cutting-edge technology provides The Independent with a comprehensive solution to streamline and maximise the efficiency of its programmatic advertising operations. By utilising Pubstack, The Independent gains access to a no-code platform supported by Pubstack's dedicated team, offering granular and reliable data, real-time monitoring, and performance optimisation.

"We are thrilled to join forces with The Independent," said Loïc Sfiligoi, co-founder and CEO at Pubstack. "This partnership highlights our dedication to helping publishers achieve their programmatic advertising goals efficiently and effectively as it continues to play a pivotal role in publisher revenue generation. We look forward to continue supporting The Independent in optimising its prebid stack and ensuring ongoing success in the digital advertising landscape."


Pubstack, established in 2018 in Paris, is a web publisher Ad Management platform collaborating with 100+ European premium publishers. It revolutionises Ad Management by using a data-driven approach to build, maintain, optimise, and monitor ad sta...
Powered by PressBox