Latest Stories

• Zeotap Introduces Ada: The AI-companion for Audience Segment Creation

  2 years ago News

  

  Zeotap, the easy, secure, and impactful customer data solutions provider, is thrilled to introduce “AdaTM”, a cutting-edge AI solution that revolutionises how marketers interact within the Zeotap CDP. Named in honour of Ada Lovelace, one of the first tech visionaries and [...]

• Hivestack anuncia una asociación clave con Grupo Expansión para exteriores digitales programáticos (DOOH) en México.

  2 years ago News

  

  Hivestack, la empresa independiente líder mundial de tecnología publicitaria para DOOH programático, anunció hoy (11 de octobre de 2023) una asociación con Grupo Expansión, un importante propietario de medios omnicanal en América Latina que conecta audiencias con marcas a través [...]

• Hivestack Announces Key Partnership with Grupo Expansión for Programmatic Digital Out-of-Home (DOOH) in Mexico

  2 years ago News

  

  Hivestack, the world’s leading, independent programmatic DOOH ad tech company today (October 11th, 2023) announced a partnership with Grupo Expansión, a major omnichannel media owner in Latin America connecting audiences with brands across magazines, events, video podcasts, podcasts, online display, [...]

• InMobi Introduces Addressability Gradient, Empowering Advertisers to Solve Identity-Loss Challenges

  2 years ago News

  

  InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today (October 11th, 2023) unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have [...]

• ShowHeroes Group Appoints Global Senior Advisors Gerry D’Angelo & Eric Tourtel

  2 years ago News

  

  ShowHeroes Group, a global leader in digital video, content, tech, and sustainable advertising solutions appoints two new global senior advisors: Gerry D’Angelo, former vice president, global media at Procter & Gamble and Eric Tourtel, former CEO Latin America at Teads. Both [...]

• Tech Trends Shaping the Future of Advertising

  2 years ago News

  

  Let’s face it, industry-wide transformation is no novel feat for a sector known to constantly reinvent itself in the face of technological innovation. We take a look at the ad tech trends of the future. The ad tech industry, and [...]

• Viously Clinches the Prestigious Title of Best Sell-Side Technology at the European Video Awards

  2 years ago News

  

  In a significant industry recognition, Viously is elated to announce its victory at the European Video Awards, securing the esteemed title of Best Sell-Side Technology. This accolade not only underscores Viously's commitment to excellence but also the industry's acknowledgement of [...]

• BBC to Launch FAST Channels via Amazon Freevee; Germany's FCO Warns AI Could Bolster Big Tech

  2 years ago News

  

  In today's ExchangeWire news digest: BBC Studios prepares to launch new FAST channels; the head of Germany's Federal Cartel Office has warned AI may enhance the monopoly of big tech; and X limits reply functionality on the site. BBC Studios to [...]

• VIOOH Research Finds UK Advertisers Expected to Increase Programmatic DOOH Spend by a Third

  2 years ago News

  

  VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH (prDOOH) remains strong with its popularity surging, especially in [...]

• Maximising Attention, Measuring Success: Q&A with Mark Slade, Digital Turbine

  2 years ago News

  

  In this exclusive Q&A live from ATS Singapore 2023, Mark Slade, MD at Digital Turbine discusses how attention has evolved into the hottest metric in ad tech and how the industry is utilising it across mobile, gaming and more. How has [...]