In the heart of central London's One Marylebone venue, the seventh annual Wires Awards ceremony celebrated the pinnacle of achievement in the ad tech world through a total of 21 distinctive awards. The event saw 300 attendees come together to recognise the trailblazers and innovators who are shaping the future of advertising through their outstanding accomplishments.
Enjoying fine dining, drinks, entertainment, and ad tech excellence, I'm a Celebrity's Shaparak Khorsandi graced the event as special guest, adding her distinctive humour and charm to the evening, and joining in the celebration of the companies and individuals who have pushed the boundaries of the industry. With a keen eye on innovation, effectiveness, and strategic prowess, The Wires 2023 set the stage for honouring the year's most impactful contributions to the sector.
In case you've missed it, here are all the winners of the seventh annual Wires Awards, including the highly coveted Ad Tech Personality of the Year, and Ad Tech Rising Star awards!
Best Ad Ops Team: The Telegraph Media Group has clinched the title of Best Ad Ops Team, a testament to their operational expertise and their ability to execute complex ad operations with precision and efficiency.
Best Application of ESG: For the Best Application of ESG, OpenX emerged as the winner of 2023, with their commitment to environmental, social, and governance standards setting them apart. IMPACT+, L’Oréal, Google & Publicis Media were Highly Commended for their collaborative efforts in this crucial area.
Best Client Services Team: The award for the Best Client Services Team was taken home by Nano Interactive, in recognition of their outstanding service delivery and client engagement.
Best Digital Campaign: The Best Digital Campaign of 2023 was awarded to GroupM Nexus and Mindshare for their innovative and effective digital campaign strategy in supercharging the launch of KFC’s owned delivery service. iProspect, Accor Hotels & Dentsu received a Highly Commended mention for their notable digital campaign work in Accor Hotels’ bow-tie funnel media strategy that drove 96x return on ad spend.
Best Ecommerce Customer Acquisition Strategy: Digital Turbine, in partnership with Superloop Ltd - Exetel, Hearts & Science, and Quantcast, won an award for Best Ecommerce Customer Acquisition Strategy, highlighting their successful tactics in driving customer growth through the Exetel Campaign.
Best Marketing Technology Solution: In a competitive category, impact.com was awarded the top honour for the Best Marketing Technology Solution through propelling the partnership economy into orbit with innovation. MiQ and RAAS LAB received Highly Commended accolades for their innovative solutions.
Best Mobile Campaign: The Winner of the Best Mobile Campaign is Bidstack, in partnership with Pizza Hut Malaysia, Dentsu Creative, Carat Media & Totally Awesome for their exceptional mobile marketing strategy and execution through the 'Cheese Codes' campaign for gamers during the 2022 FIFA World Cup.
Best New Product or Service - Buy Side: Barometer takes the crown for the Best New Product or Service: Buy Side award, with their AI-powered brand suitability cloud. Lumen Research, along with Teads, IAS, PwC, Criteo Commerce Grid, Nexxen & TVision, were Highly Commended for building a new kind of internet with attention technology.
Best New Product or Service - Sell Side: Ozone has been recognised as the winner for the Best New Product or Service: Sell Side, through their publisher-led programmatic, Ozone Smart Bidstream. AlgoriX was a close runner up, earning a Highly Commended mention for their SaaS Solution.
Best Regional Campaign - APAC: The APAC region saw Hivestack, in collaboration with Colgate-Palmolive, Wavemaker & WPP@Colgate-Palmolive win the award for Best Regional Campaign through their 'Free your Smile with Colgate' campaign. Coming up as runner ups were VIOOH, along with JCDecaux, Yahoo, Starcom, and Near for their work in the off season 'Tourism Tasmania' campaign.
Best Regional Campaign - EMEA: The winner for the Best Regional Campaign - EMEA was Incubeta and Nobody's Child, who demonstrated exceptional regional focus and results in driving traffic, revenue, and ROAS.
Best Regional Campaign - AMERICAS: For the Americas, Lotame has been recognised as winners for outstanding work on PepsiCo Mexican Foods.
Best Use of CTV Technology: VDX.tv alongside Zenith Spain, L’Oreal Luxe Spain - Lancôme won the award for Best Use of CTV Technology, on Lancôme TV, with Publica receiving a Highly Commended mention for Elea AI.
Best Use of Data: The award for Best Use of Data went to VIOOH, Sage+Archer & JCDecaux, recognising their expertise in leveraging data for advertising efficacy through their work with brokerage company DEGIRO, which saw a 13% uplift in brand consideration and a 9% increase in website visits with programmatic. Finecast, in partnership with Boots & EssenceMediacom, were runners up for their successful efforts in utilising first-party data and shoppable ads to drive incremental sales.
Best Use of Data & Creativity: Outbrain, in collaboration with Elvie, stood out in the category of Best Use of Data & Creativity. Outbrain Brand Studio was utilised to create an engaging experience for women-centric brand Elvie that resonated with the brand’s open-web audience by taking part in a one-day workshop.
Best Use of Digital Audio Technology: GroupM Nexus, in collaboration with EssenceMediacom & Say It Now were awarded for their innovative Best Use of Digital Audio Technology, by helping Tesco’s customers find value during Christmas with actionable advertising.
Best Video Campaign: The award for the Best Video Campaign was secured by H&M, in partnership with Performics, who created compelling video content surrounding revolutionising men’s fashion essentials.
Best Use of Digital Out-Of-Home Technology: Hivestack, along with their partners, RE/MAX SA, Mark1, Admakers & Innovocean won the Best Use of Digital Out-Of-Home Technology award for the world's very first programmatic 3D anamorphic video campaign on DOOH, while VIOOH & Hawk, alongside partners Numodo, Republic of Media, JCDecaux, were Highly Commended for effectively utilising programmatic DOOH to sell out Secret Orchard events.
The industry's anticipation peaked as the Ad Tech Rising Star and Ad Tech Personality of the Year awards were to be announced through a live vote that evening. The Ad Tech Rising Star award acknowledges up-and-coming contributors poised for leadership, while the Ad Tech Personality of the Year recognises a significant figure who has notably advanced the industry.
Ad Tech Rising Star
Alexa Constantinescu, programmatic director, GroupM
Alexa Constantinescu has emerged as a visionary force, demonstrating exceptional skill and innovation in programmatic advertising, recognised for her visionary approach and innovative contributions that mark her as a trailblazer in ad tech's future.
Ad Tech Personality of the Year
Karen Eccles, chief commercial officer, Telegraph Media Group
Karen Eccles stands as a testament to impactful leadership and dedication within ad tech, having significantly shaped the discourse and direction of the industry through strategic insight and influential initiatives.
Congratulations to all the winners! ExchangeWire would like to extend a very special thank you to all the judges, applicants, nominators, nominees, voters, attendees, and everyone involved in making the seventh annual Wires Awards a resounding success.