Latest Stories

• MGID Expands Partnership with GeoEdge to Reinforce Fight Against Deceptive Ad Practices

  2 years ago News

  

  MGID, the global advertising platform, has expanded its partnership with GeoEdge, the premier provider of ad security and quality solutions for the online and mobile advertising ecosystem. The expansion follows a successful, years-long partnership, over which several types of cloaking [...]

• Publicis Media & Top UK Publishers Announce Test of Innovative Privacy-Enhancing Cookieless Technology

  2 years ago News

  

  Publicis Media and the UK Association of Online Publishers (AOP) have announced today (September 19th, 2023) that they will conduct a large-scale test of Anonymised — a new privacy-enhancing technology (PET) for cookieless targeting and measurement.  The test, which has been [...]

• New Study by PubMatic Finds Technology Providers Are Key to Driving Commerce Media Success

  2 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (September 19th, 2023) released a new study commissioned by Forrester Consulting finding that retailers see tremendous upside for commerce media revenue but increasingly consider partnerships and [...]

• InMobi Insights Survey Finds Amazon Prime Day Shifts Holiday Shopping Season Earlier

  2 years ago News

  

  InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today (September 19th, 2023) released insights from its annual survey on Amazon Prime Day to inform marketers about consumers’ holiday spending patterns this year. InMobi's [...]

• Axel Springer Partners with Connatix to Drive Video Engagement

  2 years ago News

  

  Axel Springer SE, a media and technology company active in more than 40 countries, today (September 19th, 2023) announced a long-term partnership with Connatix, the leading video technology company for premium publishers and advertisers, to power online video engagement.  The partnership [...]

• Adform Survey Finds Marketers are Unaware of How to Prepare for Google’s Cookie Deprecation

  2 years ago News

  The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate 1% of Chrome users to Privacy Sandbox early next year. Yet, marketers still lack preparedness for the deprecation of third-party [...]

• Data is the Key to Unlocking the Cookieless Future: Q&A with Kristina Prokop, Eyeota

  2 years ago News

  

  In this exclusive interview ahead of ATS Singapore, Kristina Prokop, co-founder and CEO of Eyeota, discusses how marketers in APAC and beyond are preparing for the shift towards a privacy-first landscape, and how data will continue to play a vital [...]

• British Broadcasters to Challenge Streaming with Freely; TikTok a Pool for Pirated Movies

  2 years ago News

  

  In today's ExchangeWire news digest: British broadcasters are introducing a new digital platform to challenge streaming giants; a report from the Wall Street Journal reveals TikTok is a pool for hosting pirated movies; and the UK had outlined its plans [...]

• Managing First-Party Data through the Privacy Age: Q&A with Dan Richardson, Yahoo

  2 years ago News

  

  With ATS Singapore just weeks away, Dan Richardson, director of data and insights, AUSEA at Yahoo, joined ExchangeWire to discuss the shifting landscape of data and identity.  In this exclusive Q&A, Richardson outlines how changes to data management are impacting brands [...]

• IMPACT+ Launches its Scaleable ESP (Environmental Sustainability Platform)

  2 years ago News

  

  IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, has announced the launch of its scalable ESP (Environmental  Sustainability Platform).  ESP enables brands and agencies at any stage of their emission reduction journey to monitor digital advertising campaigns [...]