In today's ExchangeWire news digest: TikTok responds to EU's call to remove misinformation on Israel-Gaza; new research finds US teens spend more time watching YouTube than Netflix; and Meta introduces brand safety tools for brands.

TikTok reports crackdown on Israel-Gaza misinformation

TikTok has reported it has taken action to remove misinformation about the conflict in Israel and Gaza. The moves follow pressure from the EU for social media sites to tackle fake and dangerous content in the wake of the war; on Thursday (12th October), the bloc launched an investigation into Elon Musk's X for the possible spread of dangerous and violent content concerning the conflict.

US teens watch more YouTube than Netflix

Teen audiences in the US now spend more time watching content on YouTube than on Netflix. A new survey from Piper Sandler has revealed that teens spend 29.1% of their daily consumption time on Google-owned YouTube, compared to 28.7% on SVOD giant Netflix.

Meta introduces brand safety tools for Reels

Facebook-parent Meta has introduced brand safety and creative tools for advertisers using Reels. The tool, which expands on existing brand suitability features for Facebook and Instagram feeds, uses AI to categorise content in line with Global Alliance for Responsible Media (GARM) standards.

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Fact of the Day

1.7 billion – TikTok's global user base, as of 2023.

Source: Business of Apps