Latest Stories

• Digiseg Partners with Nova Entertainment for Streaming Audio Ads Targeting

  2 years ago News

  

  Digiseg, a global provider of audience data based on household characteristics, has partnered with Nova Entertainment, Australia’s fastest-growing audio entertainment business, in an exclusive partnership that brings unique segmentation capability to streaming audio and podcasting.  Through this collaboration, Digiseg will enable [...]

• Clinch Named in Best Workplaces in Advertising & Marketing, Ranking No. 33

  2 years ago News

  

  Great Place To Work® and Fortune have selected Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, for the 2023 Fortune Best Workplaces in Advertising & Marketing™ List. This is [...]

• Adsquare Unveils Cutting-Edge Location Intelligence Platform

  2 years ago News

  

  Adsquare, a leading location intelligence company, is proud to announce the imminent launch of its highly anticipated new platform, featuring an enhanced user interface and a groundbreaking addition: location analytics. This transformative offering is set to redefine how businesses harness [...]

• WhatsApp Denies Reported Move to Ads; Google Gears up to Release ChatGPT Rival

  2 years ago News

  

  In today's ExchangeWire news digest: Meta denies plans to bring ads to WhatsApp; Google appears to be readying Gemini, its conversational AI software, for release; and TikTok Shop opens in the US market. No ads for WhatsApp, says boss Meta's head of [...]

• Industry Review 2024: Making Attention Pay

  2 years ago News

  

  ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Next up, can attention come to define an era and help wean the industry off vanity metrics? The battle for attention has never been fiercer. This [...]

• Industry Review 2024: Sustainability - time to take responsibility

  2 years ago News

  

  ExchangeWire’s Industry Review is back. Forget well-meaning platitudes: it’s time for genuine action on our industry’s environmental and social impact. Sustainability and DEIB are fundamental to the marketing and advertising industry. Not only do all businesses in the industry have to [...]

• Industry Review 2024: Can Gaming Reach its Potential?

  2 years ago News

  

  ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Gaming is one of the world’s most popular forms of entertainment - is the ad industry realising its potential? Gaming has become a major source [...]

• Industry Review 2024: What's the Future of TV?

  2 years ago News

  

  ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. TV is a massive area of interest - but what really defines the medium? The Future of TV is one of our eight key pillars [...]

• Industry Review 2024: Curation’s Time to Shine?

  2 years ago News

  

  ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Curation is a hot topic - how will it develop? Curation is the framework for modern programmatic buying and selling. It will enhance existing inventory, [...]

• TBWA\Asia’s Tessa Conrad on YouTube Shorts, Fake Ads, and Marketers’ View of TV

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Tessa Conrad, head of innovation at TBWA\Asia, joins ExchangeWire head of content John Still and CEO Rachel Smith to discuss YouTube Shorts eclipsing long-form videos, the impact of fake ads, marketers' falling [...]