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Adelaide Launches High-Attention CTV PMPs in Collaboration with Microsoft Advertising & TVision
Adelaide, in collaboration with Microsoft Advertising, is expanding on their successful launch of high-attention markets last month with high-attention connected TV (CTV) inventory. The new PMPs leverage data from TVision, the company measuring every second of TV and CTV viewer [...]
Adform Helps Audi Cut Carbon Emissions in Half Across their Digital Advertising Supply Chain
Global integrated advertising platform Adform unveils the results of an industry-first DSP driven programmatic campaign using its in-built carbon reduction capabilities. Adform’s technology, enabled by its recent partnership with Scope3, drove a 52% decrease in carbon emissions for the digital [...]
Uber Reports 29% Growth YOY; Google and LinkedIn Co-Founders Launch Pi Chatbot
In today's ExchangeWire news digest: Uber Technologies reports a 29% rise in revenue for Q1 2023; Google and LinkedIn co-founders launch a new AI chatbot, Pi; and Bluesky emerges as a viable rival to Twitter. Uber reports boosted revenue for Q1 [...]
LoopMe Achieves Carbon Neutrality Seven Years Ahead of Schedule
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announce that it has reached net zero for Scope 1, Scope 2, and Scope 3 emissions, thereby becoming a carbon-neutral advertising partner. Working with third parties [...]
IAS Enhances YouTube Brand Safety & Suitability Measurement Offering
Integral Ad Science, a global leader in digital media quality, announced it has enhanced its partnership with YouTube to provide advertisers with industry-leading brand safety and suitability measurement across the online video platform. Powered by cutting-edge, machine learning technology, IAS measurement [...]
Innovation is Making Digital Advertising More Powerful: Q&A with Rafa Ruigómez, StackAdapt
In this exclusive Q&A ahead of ATS Madrid 2023, Rafa Ruigómez, programmatic account manager, StackAdapt, provides an overview of the growing importance of contextual targeting, the value of a multi-channel strategy, and how marketers are already exploring Web3 technologies. How are [...]
Onetag Expands UK Sales Operations with New Hires
Onetag, the leading non-traditional SSP, today (May 2nd, 2023) makes two new hires as the company looks to expand its UK sales operations. Silke Zetzsche joins as director of sales, demand and Umar Nadat as sales director, supply. Silke Zetzsche, Director [...]
Why the Future of Ad Measurement Will be Attention-First
In this exclusive byline ahead of ATS Madrid 2023, Carlos Risco, senior client success manager, Lumen, discusses how attention is shaping the future of ad measurement. We live in a world where there are distractions and entertainment everywhere. As soon as you [...]
Getir Eye Flink Acquisition; Vice Media Facing Bankruptcy
In today's ExchangeWire news digest: Getir look to acquire Flink; Vice Media reportedly prepare to file bankruptcy; and ad spend on Amazon Prime grows. Getir in talks to acquire Flink Rapid delivery service Getir is reportedly in talks to acquire Flink. The [...]
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