Latest Stories

• CTV in Multichannel Media Strategies: Interview with Giovina Di Tonno, Rakuten

  2 years ago News

  

  In association with Rakuten Advertising In this exclusive interview ahead of ATS Madrid 2023, ExchangeWire speaks to Giovina Di Tonno, senior director, media sales, Rakuten Advertising, on how connected TV (CTV) can be used as part of an effective multichannel media [...]

• Facebook Glitch Charges Marketers for Unseen Ads; New UK Legislation to Ban Fake Reviews

  2 years ago News

  

  In today's ExchangeWire news digest: a glitch in Facebook's ad system charges marketers for unseen ads; the UK's new Digital Markets, Competition, and Consumer Bill is set to ban fake reviews; and British chip manufacturer Arm prepares to develop its [...]

• the7stars Launches First Fully Managed, Fully Transparent, Fully Disclosed, Programmatic Trading Solution – Prospero

  2 years ago News

  

  London-based independent media agency, the7stars, has announced the launch of Prospero, the first fully managed, transparent, programmatic omni-channel trading model in the UK. Built to bring real disruption and change to the programmatic marketplace, Prospero provides marketers with: Consolidation of all [...]

• Is CTV a Playground for Contextual Ads?

  2 years ago News

  

  With the deprecation of third-party cookies on the horizon, contextual advertising is experiencing something of a resurgence, allowing advertisers to target consumers effectively without compromising privacy regulations. While its versatility means contextual can be applied to a number of environments, [...]

• Federal Court Favours Apple in Epic Games Antitrust Case; Netflix to Invest USD$2.5bn in South Korea

  2 years ago News

  

  In today's ExchangeWire news digest: a federal court sides with Apple against Epic Games's claims of anticompetitive practices; Netflix commits to a multi-billion dollar investment in South Korea; and Nielsen states it will not join the recently formed JIC due [...]

• 3 Reasons Why In-Game Advertising is Perfect for Brand-Building

  2 years ago News

  

  In this exclusive byline ahead of ATS London 2023, Mark Slade, VP, brand sales at Digital Turbine, outlines how in-game advertising can be used to attract audiences and build brands. In-game advertising has been proven to reach a wide range of [...]

• Yieldmo Signs Strategic Partnership with Cedara to Build Path to Sustainability

  2 years ago News

  

  Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, commemorated Earth Day by announcing its partnership with Cedara, the carbon intelligence platform, to become the first digital advertising platform to holistically [...]

• AdPlayer.Pro Outstream Video Ad Solutions Provider Expands Outstream Format Portfolio

  2 years ago News

  

  AdPlayer.Pro, an international provider of outstream video advertising solutions has expanded its outstream format portfolio with the new variation of Sticky video ads - Flexible Sticky.  According to the company’s official announcement, the newly-released Flexible Sticky ad unit implies the video [...]

• El Proveedor de Soluciones de Publicidad en Vídeo AdPlayer.Pro Amplía el Portafolio de Formatos Outstream

  2 years ago News

  

  AdPlayer.Pro, un proveedor internacional de soluciones de publicidad en vídeo outstream, ha ampliado su portafolio de formatos outstream con la nueva variación de formato Sticky  - Flexible Sticky (Pegajoso Flexible). Según el anuncio oficial de la compañía, el formato publicitario Flexible [...]

• IMPACT+ & Scibids Partner to Reduce the Environmental Impact of Programmatic Online Advertising Campaigns

  2 years ago News

  

  IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, and Scibids, a leader in artificial intelligence (AI) applied to media buying, have announced a partnership to reduce the environmental impact of digital campaigns purchased via programmatic advertising [...]