Latest Stories

• Jo Redfern on UK TV Subscriptions, Netflix Games, and Google’s FAST Play

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, content strategist Jo Redfern, joins ExchangeWire staff writer Hannah Dillon and head of content John Still to discuss the recovery of SVOD subscriptions in the UK, Google's move into the FAST space, [...]

• Channel Factory Strengthens US Leadership Team With Four New Hires & One Promotion

  2 years ago News

  

  Following an impressive year-on-year revenue growth of 47% from 2019 to 2022, Channel Factory, the global brand suitability platform for YouTube, announced four key hires and one promotion within its US leadership team. The appointments signal its commitment to expanding [...]

• ID5 Reveals Essential Criteria for Evaluating Universal ID Solutions in New Guide for Brands

  2 years ago News

  

  ID5 has just launched a new guide for advertisers that uncovers the essential criteria for evaluating universal identifiers, as well as the pathways they can take to leverage these solutions. Having a better understanding of the identity landscape is crucial for [...]

• Scibids Finds 87% of UK Marketers View AI as an Essential Part of Their Marketing Strategy

  2 years ago News

  

  More than 8 in 10 marketers (87%) believe that AI is an important part of their marketing strategy in 2023, finds a new study by Scibids, the global leader in artificial intelligence (AI) for digital marketing, in collaboration with research [...]

• MGID Wins Bronze Stevie® Award in 2023 Asia-Pacific Stevie Awards

  2 years ago News

  

  MGID, the global advertising platform, wins the Bronze Stevie® Award for MGID+, powered by contextual intelligence and natural language processing technology, in the Innovation in Technology category in the 10th annual Asia-Pacific Stevie Awards. More than 800 nominations from organisations across [...]

• DanAds Wins 2023 NAB Show Product of the Year Award

  2 years ago News

  

  DanAds, a leading provider of self-serve and advertising automation technology, announced today  (April 20th, 2023) that its audio ad product has won the Audio Production, Processing and Networking category in the 2023 NAB Show Product of the Year Awards. This [...]

• Seedtag Advances Towards Carbon Neutrality with Sustainability Commitment for Greener Industry

  2 years ago News

  

  Seedtag, the leading global contextual advertising company, is marking Earth Day by announcing a comprehensive climate action plan as part of its overall environmental, social, and governance (ESG) strategy.  The company has made significant investments in all its operations to assess, [...]

• IPA Bellwether Q1 2023: Strong Growth in Marketing Budgets

  2 years ago News

  

  Reasonably good news for the industry this morning, as the IPA Bellwether Q1 2023 report shows that companies’ total UK marketing budget growth is at its strongest since Q2 2022. Despite a challenging economic environment, upward revisions of a 8.2% [...]

• Google to Bolster Ad Campaigns with Generative AI; Changxin Memory Contemplates IPO

  2 years ago News

  

  In today's ExchangeWire news digest: Google plans to integrate generative AI into its ad campaigns; China's Changxin Memory contemplates and domestic IPO; and investors begin to show interest in grocery start-up Instacart. Google plans to integrate generative AI into ad campaigns Google [...]

• Nano Obtains IAB Gold Standard 2.1 Certification

  2 years ago News

  

  Nano Interactive is proud to announce its certification for the latest version of the IAB Gold Standard (2.1) as it continues to support the industry in driving greater supply chain transparency, quality, and safety. The Gold Standard is open to IAB [...]