Latest Stories

• IDFA Changes Drive Advertisers to Android; Facebook Cracks Down on QAnon

  5 years ago News

  

  In today's ExchangeWire news digest: advertisers turn to Android in preparation for changes to Apple's IDFA; Facebook cracks down on groups and pages linked to US conspiracy group QAnon; and a proposed regulation may see Chinese streaming services iQiyi and [...]

• Microsoft Signs MGID for Native Advertising

  5 years ago News

  

  MGID, the global pioneer in native advertising, today announced it has signed a global deal with Microsoft to provide native advertising across its news properties, including MSN. The agreement signals MGID’s commitment to working with news aggregators that are responsible [...]

• Epom Outstream Templates: Reshaping Video Ad Serving

  5 years ago News

  

  Epom’s customer survey revealed: 1 out of 3 ad networks name outstream video as the major feature they seek in an ad server. But what if an ad server not only supported such ads but provided free templates so you [...]

• Post-COVID Ad Fraud to Hit 45%-55% in India; Communications Council Relaunches as ACA

  5 years ago News

  

  In today's ExchangeWire news digest: India is expected to see ad fraud average 45%-55% amid COVID recovery; Australian ad industry body the Communications Council relaunches as the Advertising Council Australia; and Google launches its entry-level jobs search app Kormo in [...]

• IAB Europe Completes Switchover to TCF v2.0

  5 years ago News

  

  One year ago, on 21st August 2019, IAB Europe announced the launched the next iteration of its Transparency and Consent Framework (TCF). Based on feedback on the original Framework, TCF v2.0 builds upon the success of its predecessor by providing [...]

• New Huawei Ban May Disrupt Tech Supply Chain; Havas Becomes First Agency to Join Prebid

  5 years ago News

  

  In today's ExchangeWire news digest: experts warn that new restrictions imposed by the US government against Huawei could disrupt the global tech supply chain; Havas Media Group becomes the first media agency to join Prebid; and JCDecaux launches a new [...]

• Facebook Launches Events Feature; ACCC Rebuts Google's Code Warnings

  5 years ago News

  

  In today’s ExchangeWire news digest: Facebook releases a new feature to accommodate live paid-for events online; the ACCC disputes claims from Google Australia that its revenue code will put the tech giant's services at risk; and research from Nielsen finds [...]

• IAB Europe: the Market is Ready for the TCF v2.0 Switchover

  5 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today shared the market adoption figures for the Transparency & Consent Framework (TCF) v2.0.  517 vendors including Adobe, Google, GroupM, Magnite, The Ozone Project, The Trade Desk and [...]

• Clear Channel Brings Smart Billboards to Europe; Industry Calls on W3C to Rein in Big Tech

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Clear Channel Outdoor announces plans to roll out its RADAR technology in Europe; ad firms call on the W3C to [...]

• Automated Creative's Tom Ollerton on Walmart, In-Console TV Ads, and Apple

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Ciaran O'Kane are joined by Tom Ollerton, founder of Automated Creative, to discuss the latest news in ad tech and martech. In this week’s episode: - Walmart has launched a new [...]