Latest Stories

• GroupM's Brian Wieser on Earnings Reports, Esports Advertising, and Huawei

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Brian Wieser, president, business intelligence, GroupM, to discuss the latest news in ad tech and martech. On this week’s episode: - Netflix has unsurprisingly done well [...]

• Why 'Business as Usual' is Not the Answer for OOH

  5 years ago News

  

  Niklas Bakos (pictured below), CEO of Adverty, writes exclusively for ExchangeWire about how the economic downturn caused by the Coronavirus is impacting out-of-home (OOH) advertising, and how gaming can help the sector weather the pandemic. When lockdown started in most places, [...]

• Post-Cookie World: How Does the Demise of the Cookie Affect Advertisers and Publishers?

  5 years ago News

  

  In this article, vice president of digital at South China Morning Post, Ian Hocking (pictured below), sets out the potential impact that the much discussed (and somewhat controversial) termination of third-party cookies. By considering the affect the impending change will [...]

• New Zealand Injects $50m into Struggling Media Industry; AT&T Shed Almost 90K Paid TV Subs

  5 years ago News

  

  In today's ExchangeWire news digest: the New Zealand government provides a $50m cash boost to media groups struggling amidst the Coronavirus; AT&T reports a loss of almost 90,000 subscribers from its paid TV services; and CVS is breaking into retail [...]

• Marketing Spend Has Fallen, But There’s Room for Optimism: Q1 2020 IPA Bellwether Report

  5 years ago News

  

  The IPA Bellwether Report for Q1 2020 has revealed that marketing budgets have receded at their fastest rate since the global financial crisis in 2009. The latest report, released yesterday [22 April 2020], attributed the fall to the ongoing Coronavirus [...]

• Zefr Selected for Expanded YouTube Measurement Program

  5 years ago News

  

  Video contextual technology platform for brands and agencies, Zefr, has been selected for the expanded YouTube Measurement Program (YTMP), signalling its commitment to deliver nuanced brand suitable contextual targeting campaigns at scale on YouTube. This announcement coincides with the expansion [...]

• Finding Brand Safety Balance: Q&A with Sebastian Gray, Dugout

  5 years ago News

  

  Sebastian Gray (pictured below), co-founder and SVP at Dugout speaks exclusively to ExchangeWire about brand suitability, video advertising, and customer data protection. How can brand suitability best complement brand safety when displaying video content? Ideally, these two concepts should be the perfect [...]

• Programmatic Connected TV/OTT Ad Spend Drops 14% in the Face of COVID-19

  5 years ago News

  

  Pixalate, a global ad fraud intelligence and marketing compliance platform, today [22 April 2020] announced the release of its newest report examining how U.S. programmatic advertisers have adjusted ad spend in the face of a global crisis: Programmatic Ad Spend [...]

• Facebook Invests $5.7b in Reliance Jio; Snapchat Usage Rises, But Ad Spend Falls

  5 years ago News

  

  In today's ExchangeWire news digest: Facebook has invested in Indian telecoms giant Reliance's Jio Platforms; Snapchat has reported a growth in usage but a decline in ad spend over the first quarter; and Netflix's had gained more than double the [...]

• MetaX Software Joins Hands with TCL FFalcon in CTV Advertising Market

  5 years ago News

  

  In April 2020, MetaX Software, a leading data-driven Connected TV (CTV) advertising and operation company, announced that it will partner with TCL FFalcon in Latin America to enable advertising on TCL smart TVs, helping advertisers to target broader audience whilst [...]